Viant Technology LLC

États‑Unis d’Amérique

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Type PI
        Brevet 47
        Marque 21
Juridiction
        États-Unis 59
        International 5
        Canada 2
        Europe 2
Date
Nouveautés (dernières 4 semaines) 1
2025 septembre 3
2025 juillet 1
2025 (AACJ) 7
2024 13
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Classe IPC
G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds 18
H04L 43/16 - Surveillance de seuil 10
H04L 61/5007 - Adresses de protocole Internet [IP] 10
G06Q 30/0251 - Publicités ciblées 9
H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks] 9
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Classe NICE
35 - Publicité; Affaires commerciales 19
42 - Services scientifiques, technologiques et industriels, recherche et conception 18
38 - Services de télécommunications 12
09 - Appareils et instruments scientifiques et électriques 4
36 - Services financiers, assurances et affaires immobilières 4
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Statut
En Instance 21
Enregistré / En vigueur 47

1.

VIANTAI

      
Numéro d'application 1876374
Statut Enregistrée
Date de dépôt 2025-04-29
Date d'enregistrement 2025-04-29
Propriétaire Viant Technology LLC (USA)
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 38 - Services de télécommunications
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Tracking and reporting of advertisements and marketing activities; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analyzing the effectiveness of advertising; advertising services in the nature of evaluating the placement, location, timing, duration, channels, target audience, and parameters of advertisements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; providing advertising information; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data; compiling and systematization of data into computer databases; advertising services, namely, analyzing and submitting offers on advertising placements; providing a demand-responsive pricing and offer program for advertising; monitoring advertising prices for business purposes; price comparison services; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; automated advertising services; advertising analysis, consultation, planning, and research; preparing business reports and advertising reports; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising, consumer engagement, consumer relationship management, consumer experience, communication technologies, social media, marketing, and entertainment; website traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services for business and advertising purposes; database management services; market research services; dissemination of advertisements; advertisement bidding services; compilation of data in the fields of advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business in an online searchable database; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO). Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, media advertising, audio advertising, information, and digital media content; providing access to computerized databases and communications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content; telecommunication services. Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing online non-downloadable computer software featuring technology that enables users to upload, encode and distribute advertisements, via a website; design, development and installation of software for use in placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal or device identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation using computers; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; software as a service (SAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing temporary use of non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing temporary use of non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of non-downloadable software for autonomous advertising; non-downloadable software; software as a services (SAAS); platform as a service (PAAS); providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes; providing temporary use of non-downloadable software for analyzing and submitting offers on advertising placements; providing temporary use of non-downloadable software for analyzing pricing and submitting offers for advertising space; providing temporary use of non-downloadable software for monitoring advertising prices for business purposes; providing temporary use of online non-downloadable software using artificial intelligence for use in customer relationship management (CRM); provision of online non-downloadable software using artificial intelligence for retrieval and sharing of data, images, documents, and information relating to advertisements, advertising, marketing, market research, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for providing information and advice regarding advertisements, advertising, marketing, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for use in the creation, execution, analysis, and optimization of advertising and advertising campaigns.

2.

OUT-OF-HOME INTERNET CONNECTED HOUSEHOLD IDENTIFICATION

      
Numéro d'application 19218005
Statut En instance
Date de dépôt 2025-05-23
Date de la première publication 2025-09-11
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Blanco, Fabrizio
  • Mauro, Giuseppe Di

Abrégé

A system and method provide media content based on a household when out-of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.

Classes IPC  ?

  • H04L 65/612 - Diffusion en flux de paquets multimédias pour la prise en charge des services de diffusion par flux unidirectionnel, p. ex. radio sur Internet pour monodiffusion [unicast]
  • H04L 43/16 - Surveillance de seuil
  • H04L 61/5007 - Adresses de protocole Internet [IP]
  • H04L 65/1069 - Établissement ou terminaison d'une session
  • H04L 65/1076 - Passage au crible des communications IP en temps réel, p. ex. pourriel sur la téléphonie Internet [SPIT]
  • H04L 67/30 - Profils

3.

INTERNET CONNECTED HOUSEHOLD IDENTIFICATION FOR ONLINE MEASUREMENT & DYNAMIC CONTENT DELIVERY

      
Numéro d'application 19213719
Statut En instance
Date de dépôt 2025-05-20
Date de la première publication 2025-09-04
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Defrancesco, Brian C.
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.

Abrégé

A method and system provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and/or whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. GPS coordinates are received from a device using the GPS. A physical address is identified based on the GPS. The IP address is then mapped to the physical address.

Classes IPC  ?

  • H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks]
  • H04L 43/04 - Traitement des données de surveillance capturées, p. ex. pour la génération de fichiers journaux
  • H04L 43/08 - Surveillance ou test en fonction de métriques spécifiques, p. ex. la qualité du service [QoS], la consommation d’énergie ou les paramètres environnementaux
  • H04L 43/0876 - Utilisation du réseau, p. ex. volume de charge ou niveau de congestion
  • H04L 43/16 - Surveillance de seuil
  • H04L 61/00 - Dispositions, protocoles ou services de réseau pour l'adressage ou la dénomination
  • H04L 61/2514 - Traduction d'adresses de protocole Internet [IP] entre adresses IP locales et globales
  • H04L 61/4511 - Répertoires de réseauCorrespondance nom-adresse en utilisant des répertoires normalisésRépertoires de réseauCorrespondance nom-adresse en utilisant des protocoles normalisés d'accès aux répertoires en utilisant le système de noms de domaine [DNS]
  • H04L 61/5007 - Adresses de protocole Internet [IP]
  • H04L 61/5046 - Résolution des conflits d'allocation d'adressesTest des adresses
  • H04L 67/02 - Protocoles basés sur la technologie du Web, p. ex. protocole de transfert hypertexte [HTTP]

4.

Digital content curation and distribution system and method

      
Numéro d'application 17858017
Numéro de brevet 12346376
Statut Délivré - en vigueur
Date de dépôt 2022-07-05
Date de la première publication 2025-07-01
Date d'octroi 2025-07-01
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Clausen, David
  • Hovey, Pehr
  • Owens, Winston

Abrégé

Disclosed herein are systems and method for curating and distributing digital content; including: digital video, music, pictures, etc. For example, presented herein are systems and methods for providing a digital content program, including a plurality of continuously provided digital assets streamed over a digital content platform. Example embodiments include: (a) curating a plurality of assets; (b) selecting a subset of assets from the plurality of assets, based on similarity metrics between assets; and (c) ordering the subset of assets into a digital content program.

Classes IPC  ?

  • G06F 16/78 - Recherche de données caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement
  • G06F 16/735 - Filtrage basé sur des données supplémentaires, p. ex. sur des profils d'utilisateurs ou de groupes
  • H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
  • H04N 21/25 - Opérations de gestion réalisées par le serveur pour faciliter la distribution de contenu ou administrer des données liées aux utilisateurs finaux ou aux dispositifs clients, p. ex. authentification des utilisateurs finaux ou des dispositifs clients ou apprentissage des préférences des utilisateurs pour recommander des films
  • H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
  • H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
  • H04N 21/278 - Base de données de descripteurs de contenu ou service de répertoire pour accès par les utilisateurs finaux
  • H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
  • H04N 21/466 - Procédé d'apprentissage pour la gestion intelligente, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films
  • H04N 21/84 - Génération ou traitement de données de description, p. ex. descripteurs de contenu
  • H04N 21/858 - Création de liens entre données et contenu, p. ex. en liant une URL à un objet vidéo en créant une zone active ("hotspot")

5.

VIANTAI

      
Numéro d'application 242514100
Statut En instance
Date de dépôt 2025-04-29
Propriétaire Viant Technology LLC (USA)
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 38 - Services de télécommunications
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

(1) Tracking and reporting of advertisements and marketing activities; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analyzing the effectiveness of advertising; advertising services in the nature of evaluating the placement, location, timing, duration, channels, target audience, and parameters of advertisements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; providing advertising information; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data; compiling and systematization of data into computer databases; advertising services, namely, analyzing and submitting offers on advertising placements; providing a demand-responsive pricing and offer program for advertising; monitoring advertising prices for business purposes; price comparison services; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; automated advertising services; advertising analysis, consultation, planning, and research; preparing business reports and advertising reports; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising, consumer engagement, consumer relationship management, consumer experience, communication technologies, social media, marketing, and entertainment; website traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services for business and advertising purposes; database management services; market research services; dissemination of advertisements; advertisement bidding services; compilation of data in the fields of advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business in an online searchable database; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO). (2) Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, media advertising, audio advertising, information, and digital media content; providing access to computerized databases and communications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content; telecommunication services. (3) Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing online non-downloadable computer software featuring technology that enables users to upload, encode and distribute advertisements, via a website; design, development and installation of software for use in placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal or device identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation using computers; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; software as a service (SAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing temporary use of non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing temporary use of non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of non-downloadable software for autonomous advertising; non-downloadable software; software as a services (SAAS); platform as a service (PAAS); providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes; providing temporary use of non-downloadable software for analyzing and submitting offers on advertising placements; providing temporary use of non-downloadable software for analyzing pricing and submitting offers for advertising space; providing temporary use of non-downloadable software for monitoring advertising prices for business purposes; providing temporary use of online non-downloadable software using artificial intelligence for use in customer relationship management (CRM); provision of online non-downloadable software using artificial intelligence for retrieval and sharing of data, images, documents, and information relating to advertisements, advertising, marketing, market research, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for providing information and advice regarding advertisements, advertising, marketing, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for use in the creation, execution, analysis, and optimization of advertising and advertising campaigns.

6.

CONNECTED/AFFILIATED HOUSEHOLD TARGETING

      
Numéro d'application 18922090
Statut En instance
Date de dépôt 2024-10-21
Date de la première publication 2025-02-06
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Vanderhook, Timothy C.
  • Knapp, Jason J. A.
  • Defrancesco, Brian C.

Abrégé

A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Classes IPC  ?

  • G06Q 30/0251 - Publicités ciblées
  • G06Q 50/00 - Technologies de l’information et de la communication [TIC] spécialement adaptées à la mise en œuvre des procédés d’affaires d’un secteur particulier d’activité économique, p. ex. aux services d’utilité publique ou au tourisme

7.

INTERNET CONNECTED HOUSEHOLD IDENTIFICATION FOR ONLINE MEASUREMENT & DYNAMIC CONTENT DELIVERY

      
Numéro d'application 18887752
Statut En instance
Date de dépôt 2024-09-17
Date de la première publication 2025-01-09
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Defrancesco, Brian C.
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.

Abrégé

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold, whether the IP address is associated with an ISP that provides residential internet service, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Classes IPC  ?

  • H04L 61/5046 - Résolution des conflits d'allocation d'adressesTest des adresses
  • H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks]
  • H04L 43/04 - Traitement des données de surveillance capturées, p. ex. pour la génération de fichiers journaux
  • H04L 43/08 - Surveillance ou test en fonction de métriques spécifiques, p. ex. la qualité du service [QoS], la consommation d’énergie ou les paramètres environnementaux
  • H04L 43/0876 - Utilisation du réseau, p. ex. volume de charge ou niveau de congestion
  • H04L 43/16 - Surveillance de seuil
  • H04L 61/00 - Dispositions, protocoles ou services de réseau pour l'adressage ou la dénomination
  • H04L 61/2514 - Traduction d'adresses de protocole Internet [IP] entre adresses IP locales et globales
  • H04L 61/4511 - Répertoires de réseauCorrespondance nom-adresse en utilisant des répertoires normalisésRépertoires de réseauCorrespondance nom-adresse en utilisant des protocoles normalisés d'accès aux répertoires en utilisant le système de noms de domaine [DNS]
  • H04L 61/5007 - Adresses de protocole Internet [IP]
  • H04L 67/02 - Protocoles basés sur la technologie du Web, p. ex. protocole de transfert hypertexte [HTTP]

8.

AI BID OPTIMIZER

      
Numéro de série 98828922
Statut En instance
Date de dépôt 2024-10-30
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 38 - Services de télécommunications
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Tracking and reporting of advertisements and marketing activities; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analyzing the effectiveness of advertising; advertising services in the nature of evaluating the placement, location, timing, duration, channels, target audience, and parameters of advertisements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; providing advertising information; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data; compiling and systematization of data into computer databases; advertising services, namely, analyzing and submitting offers on advertising placements; providing a demand-responsive pricing and offer program for advertising space; monitoring advertising prices for business purposes; price comparison services; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; automated advertising services; advertising analysis, consultation, planning, and research; preparing business reports and advertising reports; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising, consumer engagement, consumer relationship management, consumer experience, communication technologies, social media, marketing, and entertainment; web site traffic; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services for business and advertising purposes; database management services; market research services; dissemination of advertisements; providing an online searchable database featuring data sets in the fields of advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, media advertising, audio advertising, information, and digital media content; providing access to computerized databases and communications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content; telecommunication services Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of software for use in placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, strategies, verification and quality metrics related to advertising; platform as a service (PAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and effectiveness of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and effectiveness of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and maximizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and maximizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal or device identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation using computers; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, strategies, verification and quality metrics related to advertising; software as a service (SAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing temporary use of non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing temporary use of non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of non-downloadable software for autonomous advertising; non-downloadable software; software as a services (SAAS); platform as a service (PAAS); Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes; providing temporary use of non-downloadable software for analyzing and submitting offers on advertising placements; providing temporary use of non-downloadable software for analyzing pricing and submitting offers for advertising space; providing temporary use of non-downloadable software for monitoring advertising prices for business purposes; providing temporary use of online non-downloadable software using artificial intelligence for use in customer relationship management (CRM); provision of online non-downloadable software using artificial intelligence for retrieval and sharing of data, images, documents, and information relating to advertisements, advertising, marketing, market research, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for providing information and advice regarding advertisements, advertising, marketing, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for use in the creation, execution, analysis, and effectiveness of advertising and advertising campaigns

9.

V

      
Numéro de série 98828956
Statut En instance
Date de dépôt 2024-10-30
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 38 - Services de télécommunications
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Tracking and reporting of advertisements and marketing activities; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analyzing the effectiveness of advertising; advertising services in the nature of evaluating the placement, location, timing, duration, channels, target audience, and parameters of advertisements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; providing advertising information; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data; compiling and systematization of data into computer databases; advertising services, namely, analyzing and submitting offers on advertising placements; providing a demand-responsive pricing and offer program for advertising; monitoring advertising prices for business purposes; price comparison services; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; automated advertising services; advertising analysis, consultation, planning, and research; preparing business reports and advertising reports; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising, consumer engagement, consumer relationship management, consumer experience, communication technologies, social media, marketing, and entertainment; website traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services for business and advertising purposes; database management services; market research services; dissemination of advertisements; advertisement bidding services; providing an online searchable database featuring data sets in the fields of advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO) Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, media advertising, audio advertising, information, and digital media content; providing access to computerized databases and communications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content; telecommunication services Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of software for use in placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal or device identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation using computers; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; software as a service (SAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing temporary use of non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing temporary use of non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of non-downloadable software for autonomous advertising; Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes; providing temporary use of non-downloadable software for analyzing and submitting offers on advertising placements; providing temporary use of non-downloadable software for analyzing pricing and submitting offers for advertising space; providing temporary use of non-downloadable software for monitoring advertising prices for business purposes; providing temporary use of online non-downloadable software using artificial intelligence for use in customer relationship management (CRM); provision of online non-downloadable software using artificial intelligence for retrieval and sharing of data, images, documents, and information relating to advertisements, advertising, marketing, market research, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for providing information and advice regarding advertisements, advertising, marketing, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for use in the creation, execution, analysis, and optimization of advertising and advertising campaigns

10.

VIANTAI

      
Numéro de série 98828930
Statut En instance
Date de dépôt 2024-10-30
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 38 - Services de télécommunications
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Tracking and reporting of advertisements and marketing activities; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analyzing the effectiveness of advertising; advertising services in the nature of evaluating the placement, location, timing, duration, channels, target audience, and parameters of advertisements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; providing advertising information; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data; compiling and systematization of data into computer databases; advertising services, namely, analyzing and submitting offers on advertising placements; providing a demand-responsive pricing and offer program for advertising; monitoring advertising prices for business purposes; price comparison services; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; automated advertising services; advertising analysis, consultation, planning, and research; preparing business reports and advertising reports; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising, consumer engagement, consumer relationship management, consumer experience, communication technologies, social media, marketing, and entertainment; website traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services for business and advertising purposes; database management services; market research services; dissemination of advertisements; advertisement bidding services; providing an online searchable database featuring data sets in the fields of advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO) Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, media advertising, audio advertising, information, and digital media content; providing access to computerized databases and communications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content; telecommunication services Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of software for use in placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal or device identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation using computers; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; software as a service (SAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing temporary use of non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing temporary use of non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of non-downloadable software for autonomous advertising; Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes; providing temporary use of non-downloadable software for analyzing and submitting offers on advertising placements; providing temporary use of non-downloadable software for analyzing pricing and submitting offers for advertising space; providing temporary use of non-downloadable software for monitoring advertising prices for business purposes; providing temporary use of online non-downloadable software using artificial intelligence for use in customer relationship management (CRM); provision of online non-downloadable software using artificial intelligence for retrieval and sharing of data, images, documents, and information relating to advertisements, advertising, marketing, market research, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for providing information and advice regarding advertisements, advertising, marketing, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for use in the creation, execution, analysis, and optimization of advertising and advertising campaigns

11.

VIANT AI

      
Numéro de série 98828939
Statut En instance
Date de dépôt 2024-10-30
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 38 - Services de télécommunications
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Tracking and reporting of advertisements and marketing activities; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analyzing the effectiveness of advertising; advertising services in the nature of evaluating the placement, location, timing, duration, channels, target audience, and parameters of advertisements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; providing advertising information; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data; compiling and systematization of data into computer databases; advertising services, namely, analyzing and submitting offers on advertising placements; providing a demand-responsive pricing and offer program for advertising; monitoring advertising prices for business purposes; price comparison services; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; automated advertising services; advertising analysis, consultation, planning, and research; preparing business reports and advertising reports; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising, consumer engagement, consumer relationship management, consumer experience, communication technologies, social media, marketing, and entertainment; website traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services for business and advertising purposes; database management services; market research services; dissemination of advertisements; advertisement bidding services; providing an online searchable database featuring data sets in the fields of advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO) Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, media advertising, audio advertising, information, and digital media content; providing access to computerized databases and communications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content; telecommunication services Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of software for use in placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal or device identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation using computers; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; software as a service (SAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing temporary use of non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing temporary use of non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of non-downloadable software for autonomous advertising; Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes; providing temporary use of non-downloadable software for analyzing and submitting offers on advertising placements; providing temporary use of non-downloadable software for analyzing pricing and submitting offers for advertising space; providing temporary use of non-downloadable software for monitoring advertising prices for business purposes; providing temporary use of online non-downloadable software using artificial intelligence for use in customer relationship management (CRM); provision of online non-downloadable software using artificial intelligence for retrieval and sharing of data, images, documents, and information relating to advertisements, advertising, marketing, market research, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for providing information and advice regarding advertisements, advertising, marketing, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for use in the creation, execution, analysis, and optimization of advertising and advertising campaigns

12.

V

      
Numéro de série 98828946
Statut En instance
Date de dépôt 2024-10-30
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 38 - Services de télécommunications
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Tracking and reporting of advertisements and marketing activities; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analyzing the effectiveness of advertising; advertising services in the nature of evaluating the placement, location, timing, duration, channels, target audience, and parameters of advertisements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; providing advertising information; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data; compiling and systematization of data into computer databases; advertising services, namely, analyzing and submitting offers on advertising placements; providing a demand-responsive pricing and offer program for advertising; monitoring advertising prices for business purposes; price comparison services; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; automated advertising services; advertising analysis, consultation, planning, and research; preparing business reports and advertising reports; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising, consumer engagement, consumer relationship management, consumer experience, communication technologies, social media, marketing, and entertainment; website traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services for business and advertising purposes; database management services; market research services; dissemination of advertisements; advertisement bidding services; providing an online searchable database featuring data sets in the fields of advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO) Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, media advertising, audio advertising, information, and digital media content; providing access to computerized databases and communications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content; telecommunication services Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of software for use in placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertisements, advertising, marketing, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal or device identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation using computers; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; software as a service (SAAS) services featuring computer software platforms that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing temporary use of non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing temporary use of non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of non-downloadable software for autonomous advertising; Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes; providing temporary use of non-downloadable software for analyzing and submitting offers on advertising placements; providing temporary use of non-downloadable software for analyzing pricing and submitting offers for advertising space; providing temporary use of non-downloadable software for monitoring advertising prices for business purposes; providing temporary use of online non-downloadable software using artificial intelligence for use in customer relationship management (CRM); provision of online non-downloadable software using artificial intelligence for retrieval and sharing of data, images, documents, and information relating to advertisements, advertising, marketing, market research, entertainment, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for providing information and advice regarding advertisements, advertising, marketing, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer engagement, consumer experience, consumer relationship management, social media, communication technologies, advertising metrics, analytics and research, and business; providing temporary use of online non-downloadable computer software using artificial intelligence for use in the creation, execution, analysis, and optimization of advertising and advertising campaigns

13.

SYSTEM AND METHOD OF DETERMINING A WEBSITE DEMOGRAPHIC PROFILE

      
Numéro d'application 18643929
Statut En instance
Date de dépôt 2024-04-23
Date de la première publication 2024-08-15
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.
  • Rathore, Adityavijay B.
  • Patil, Manish H.
  • Sastry, Nagendra M. N.
  • Arora, Raviratan
  • Sangameswara, Shanubhog G.

Abrégé

A method and system determine a profile of a user. A website profile of a website is determined. The website profile is a plurality of probabilities that a random user visiting the website is a member of one or more demographic subgroups. A record of a visit by a website user to the website is accessed. An assignment of the website user to one or more of the demographic subgroups is assigned based on the website profile. A data or service is provided based on the assignment.

Classes IPC  ?

  • G06Q 30/0204 - Segmentation du marché
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • H04L 69/329 - Protocoles de communication intra-couche entre entités paires ou définitions d'unité de données de protocole [PDU] dans la couche application [couche OSI 7]

14.

Out-of-home internet connected household identification

      
Numéro d'application 18610039
Numéro de brevet 12341837
Statut Délivré - en vigueur
Date de dépôt 2024-03-19
Date de la première publication 2024-07-04
Date d'octroi 2025-06-24
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Blanco, Fabrizio
  • Mauro, Giuseppe Di

Abrégé

A system and method provide media content based on a household when out-of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.

Classes IPC  ?

  • H04L 65/612 - Diffusion en flux de paquets multimédias pour la prise en charge des services de diffusion par flux unidirectionnel, p. ex. radio sur Internet pour monodiffusion [unicast]
  • H04L 43/16 - Surveillance de seuil
  • H04L 61/5007 - Adresses de protocole Internet [IP]
  • H04L 65/1069 - Établissement ou terminaison d'une session
  • H04L 65/1076 - Passage au crible des communications IP en temps réel, p. ex. pourriel sur la téléphonie Internet [SPIT]
  • H04L 67/30 - Profils

15.

Internet connected household identification for online measurement and dynamic content delivery

      
Numéro d'application 18608707
Numéro de brevet 12308990
Statut Délivré - en vigueur
Date de dépôt 2024-03-18
Date de la première publication 2024-07-04
Date d'octroi 2025-05-20
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Defrancesco, Brian C.
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.

Abrégé

A method and system provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and/or whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. GPS coordinates are received from a device using the GPS. A physical address is identified based on the GPS. The IP address is then mapped to the physical address.

Classes IPC  ?

  • G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
  • H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks]
  • H04L 43/04 - Traitement des données de surveillance capturées, p. ex. pour la génération de fichiers journaux
  • H04L 43/08 - Surveillance ou test en fonction de métriques spécifiques, p. ex. la qualité du service [QoS], la consommation d’énergie ou les paramètres environnementaux
  • H04L 43/0876 - Utilisation du réseau, p. ex. volume de charge ou niveau de congestion
  • H04L 43/16 - Surveillance de seuil
  • H04L 61/00 - Dispositions, protocoles ou services de réseau pour l'adressage ou la dénomination
  • H04L 61/4511 - Répertoires de réseauCorrespondance nom-adresse en utilisant des répertoires normalisésRépertoires de réseauCorrespondance nom-adresse en utilisant des protocoles normalisés d'accès aux répertoires en utilisant le système de noms de domaine [DNS]
  • H04L 61/5046 - Résolution des conflits d'allocation d'adressesTest des adresses
  • H04L 67/02 - Protocoles basés sur la technologie du Web, p. ex. protocole de transfert hypertexte [HTTP]
  • H04L 61/2514 - Traduction d'adresses de protocole Internet [IP] entre adresses IP locales et globales
  • H04L 61/5007 - Adresses de protocole Internet [IP]

16.

ADTRICITY

      
Numéro de série 98615256
Statut Enregistrée
Date de dépôt 2024-06-24
Date d'enregistrement 2025-03-25
Propriétaire Viant Technology LLC ()
Classes de Nice  ?
  • 36 - Services financiers, assurances et affaires immobilières
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Trading of carbon dioxide and greenhouse gas emission credits, allowances or offsets of others Measurement of carbon dioxide and other greenhouse gas emission offsets

17.

Managing metadata enrichment of digital asset portfolios

      
Numéro d'application 18440246
Numéro de brevet 12165175
Statut Délivré - en vigueur
Date de dépôt 2024-02-13
Date de la première publication 2024-06-06
Date d'octroi 2024-12-10
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Sullivan, Thomas J.

Abrégé

Contextual data may be generated from assets in asset portfolios using metadata enrichment services. A recommendation engine may generate a set of recommended assets for presentation in a content stream based on the contextual data. Brand safety may be implemented using a brand safety policy that uses the contextual data as indicators of potentially offensive content. Advertisements included in the content stream may also be targeted based on the contextual data.

Classes IPC  ?

  • G06Q 30/00 - Commerce
  • G06F 16/908 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement utilisant des métadonnées provenant automatiquement du contenu
  • G06Q 30/0241 - Publicités
  • G06Q 30/0251 - Publicités ciblées

18.

HOUSEHOLD ID

      
Numéro de série 98399630
Statut En instance
Date de dépôt 2024-02-09
Propriétaire Viant Technology LLC ()
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 38 - Services de télécommunications
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Tracking and reporting of advertisements and marketing activities for third parties; advertising, customer relationship management, and marketing consultancy; tracking and reporting the effectiveness of advertising; analyzing the effectiveness of advertisements, namely, advertising analysis; advertising analysis services for the purpose of evaluating the placement, timing, duration, frequency, location, target audience, targeted marketing, and effective channels of advertisements for others; preparing and placing advertisements for others; collection and analysis of advertising metric data for others with respect to advertisements for business and marketing purposes; providing advertising information online, via a website, and via wireless networks for display on other connected device applications; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data for business and marketing purposes; compiling and systematization of data into computer databases; advertisement bidding services, namely, online bidding on advertisement placements and impressions for others; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, electronic billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning, in the nature of advertising planning; media buying consulting services; media buying services in the nature of procurement, namely, purchasing advertising space and placements for others; advertising services provided online, via television, radio, film, print, billboard, kiosk, and digital display unit, as well as accessible via mobile application; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; advertising analysis, consultation, planning, and research; preparing business reports on the subject of advertising; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising; web site traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services in the nature of collecting and reporting on advertising data for business and advertising purposes; database management services; market research services; advertising services; dissemination of advertisements; providing an online searchable database featuring data sets in the fields of business, advertising, advertisement, consumer marketing research, consumer buying habits, and market research information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO) Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, information, and digital media content; providing access to computerized databases and telecommunications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements and non-video advertisements; design, development and installation of software for placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing temporary use of non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; software as a service (SAAS) services featuring software for electronic collection, monitoring, and analysis of consumer interactions with connected devices, consumer interactions with advertisements, their location, internet traffic, interests, purchasing habits, product viewing habits, advertisement engagement habits, demographics, click-through advertisement engagement, purchasing, lifestyle preferences, and behavior, as well as audience insights and audience segmentation; software as a service (SAAS) services featuring software for electronic collection, monitoring, and analysis of connected device interactions with advertisements, device location, internet traffic, user interests based on advertisement engagement, user purchasing habits, user product viewing habits, user advertisement engagement habits, user demographics, user click-through advertisement engagement, user purchasing, user lifestyle preferences, and user behavior, as well as user audience insights and audience segmentation; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) services featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer or device receiving the content; providing temporary use of non-downloadable software using artificial intelligence for machine learning; providing temporary use of non-downloadable software for autonomous advertising; providing ad verification services, namely, providing quality assurance services in the field of advertisements and monitoring advertisements for quality control purposes

19.

VIANT HOUSEHOLD ID

      
Numéro de série 98399640
Statut En instance
Date de dépôt 2024-02-09
Propriétaire Viant Technology LLC ()
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 38 - Services de télécommunications
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Tracking and reporting of advertisements and marketing activities for third parties; advertising, customer relationship management, and marketing consultancy; tracking and reporting the effectiveness of advertising; analyzing the effectiveness of advertisements, namely, advertising analysis; advertising analysis services for the purpose of evaluating the placement, timing, duration, frequency, location, target audience, targeted marketing, and effective channels of advertisements for others; preparing and placing advertisements for others; collection and analysis of advertising metric data for others with respect to advertisements for business and marketing purposes; providing advertising information online, via a website, and via wireless networks for display on other connected device applications; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data for business and marketing purposes; compiling and systematization of data into computer databases; advertisement bidding services, namely, online bidding on advertisement placements and impressions for others; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, electronic billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning, in the nature of advertising planning; media buying consulting services; media buying services in the nature of procurement, namely, purchasing advertising space and placements for others; advertising services provided online, via television, radio, film, print, billboard, kiosk, and digital display unit, as well as accessible via mobile application; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; advertising analysis, consultation, planning, and research; preparing business reports on the subject of advertising; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising; web site traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services in the nature of collecting and reporting on advertising data for business and advertising purposes; database management services; market research services; advertising services; dissemination of advertisements; providing an online searchable database featuring data sets in the fields of business, advertising, advertisement, consumer marketing research, consumer buying habits, and market research information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO) Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, information, and digital media content; providing access to computerized databases and telecommunications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements and non-video advertisements; design, development and installation of software for placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing temporary use of non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; software as a service (SAAS) services featuring software for electronic collection, monitoring, and analysis of consumer interactions with connected devices, consumer interactions with advertisements, their location, internet traffic, interests, purchasing habits, product viewing habits, advertisement engagement habits, demographics, click-through advertisement engagement, purchasing, lifestyle preferences, and behavior, as well as audience insights and audience segmentation; software as a service (SAAS) services featuring software for electronic collection, monitoring, and analysis of connected device interactions with advertisements, device location, internet traffic, user interests based on advertisement engagement, user purchasing habits, user product viewing habits, user advertisement engagement habits, user demographics, user click-through advertisement engagement, user purchasing, user lifestyle preferences, and user behavior, as well as user audience insights and audience segmentation; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) services featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer or device receiving the content; providing temporary use of non-downloadable software using artificial intelligence for machine learning; providing temporary use of non-downloadable software for autonomous advertising; providing ad verification services, namely, providing quality assurance services in the field of advertisements and monitoring advertisements for quality control purposes

20.

MULTIMEDIA ENRICHMENT AND RENDERING WITH COMPUTING DEVICES

      
Numéro d'application 18369084
Statut En instance
Date de dépôt 2023-09-15
Date de la première publication 2024-01-04
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Sullivan, Thomas J.
  • Jordan, Jenifer L.

Abrégé

Computer vision techniques are applied to a video segment to identify a specific media content category. A media context metadata portion including a specific media content indicator indicating the specific media content category is generated. When the video segment is to be played back, an enriching media content item is selected from among enriching media content items based on the specific media content indicator and played back before, after or during the video segment.

Classes IPC  ?

  • G06Q 30/0251 - Publicités ciblées
  • G06F 16/908 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement utilisant des métadonnées provenant automatiquement du contenu
  • G06Q 30/0241 - Publicités

21.

ENSEMBLE-BASED MULTIMEDIA ASSET RECOMMENDATION SYSTEM

      
Numéro d'application 18231642
Statut En instance
Date de dépôt 2023-08-08
Date de la première publication 2023-12-28
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Sullivan, Thomas J.
  • Spitalnik, Joel

Abrégé

An asset to be displayed during an online engagement is identified. A mixture of multimedia assets that include any combination of: audio, video, text, or image, are selected to be displayed simultaneously with the asset. Each multimedia asset selected based at least on a relationship between the multimedia asset and the asset to be displayed during the online engagement. A presentation screen is created that includes the selected multimedia assets and the asset to be displayed during the online engagement based on display parameters of a receiving device.

Classes IPC  ?

  • G06N 5/04 - Modèles d’inférence ou de raisonnement
  • G06F 16/438 - Présentation des résultats des requêtes
  • G06F 16/9535 - Adaptation de la recherche basée sur les profils des utilisateurs et la personnalisation
  • G06F 16/48 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement
  • G06Q 30/0251 - Publicités ciblées

22.

VIANT

      
Numéro d'application 1759024
Statut Enregistrée
Date de dépôt 2023-06-15
Date d'enregistrement 2023-06-15
Propriétaire Viant Technology LLC (USA)
Classes de Nice  ?
  • 09 - Appareils et instruments scientifiques et électriques
  • 35 - Publicité; Affaires commerciales
  • 36 - Services financiers, assurances et affaires immobilières
  • 38 - Services de télécommunications
  • 41 - Éducation, divertissements, activités sportives et culturelles
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Downloadable documents, reports, messages, graphics, images, audio, videos, electronic media, and data relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; electronic advertisement boards and display units; downloadable messages, graphics, images, audio, videos, electronic media and data authenticated by blockchain tokens, digital tokens, and non-fungible tokens (NFTs); downloadable computer software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, electronic media and data authenticated by blockchain tokens, digital tokens, and non-fungible tokens. Track and report on advertisements and marketing efforts of others; advertising, consumer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising; evaluate placement criteria for advertisements for others; evaluate potential advertising placements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; provide verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on devices; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evaluations of marketing and advertising data; compiling and systematization of data into computer databases; advertisement bidding services; advertising, marketing, and promotion services; targeted marketing services, data analytics, and predictive analytics; ad serving; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; provision and rental of advertising space; provision and rental of advertising space online, in communications networks, mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with advertising space; development, creation and production of advertising content and advertising campaigns; dissemination, business analysis and management of advertising matter and advertising campaigns; advertising analysis, consultation, planning, and research; preparing business and advertising reports; collection and analysis of business, advertising and consumer activity, relationship and experience data; consulting in the field of advertising; web traffic optimization; business research services; business data analytics and predictive analytics services; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data and database management services; consumer relationship services; market research services; advertising services; dissemination of advertisements; providing business and marketing information relating to advertising, advertisements, and consumer habits via an online searchable database; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO). Trading of carbon dioxide and greenhouse gas emission credits, allowances or offsets of others. Telecommunications services, namely, electronic, electric, or digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media; providing access to computerized databases and advertising networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content. Training and educational services in the field of advertising, marketing, business, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, and communication technologies; providing non-downloadable electronic publications in the field of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business. Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing temporary use of online non-downloadable software that enables users to upload, encode and distribute video advertisements and advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating computer network-based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of on-line non-downloadable computer software for use in electronic collection, monitoring, and analysis of personal or household identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation; providing temporary use of on-line non-downloadable computer software featuring documents, videos, data, media, and reports relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, video, and audio data; platform as a service (PAAS), featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing non-downloadable software for autonomous advertising.

23.

System and method of determining a website demographic profile

      
Numéro d'application 18213733
Numéro de brevet 11966938
Statut Délivré - en vigueur
Date de dépôt 2023-06-23
Date de la première publication 2023-10-19
Date d'octroi 2024-04-23
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.
  • Rathore, Adityavijay B.
  • Patil, Manish H.
  • Sastry, Nagendra M. N.
  • Arora, Raviratan
  • Sangameswara, Shanubhog G.

Abrégé

A method and system determine a profile of a website. A record of visits by a group of profiled users to a web site is generated. Each of the profiled users has associated user demographic information. The profile for the website is calculated using the associated user demographic information and the record of visits. The profile consists of demographic characteristics of the web site. A website forecast is determined for a defined time period. The website forecast characterizes a target audience that consists of members of demographic subgroups with percentages in the website forecast that are greater than a predetermined threshold. A data or service is provided based on the calculated profile and website forecast.

Classes IPC  ?

  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • G06Q 30/0204 - Segmentation du marché
  • H04L 69/329 - Protocoles de communication intra-couche entre entités paires ou définitions d'unité de données de protocole [PDU] dans la couche application [couche OSI 7]

24.

Managing metadata enrichment of digital asset portfolios

      
Numéro d'application 18204117
Numéro de brevet 11935094
Statut Délivré - en vigueur
Date de dépôt 2023-05-31
Date de la première publication 2023-09-28
Date d'octroi 2024-03-19
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Sullivan, Thomas J.

Abrégé

Contextual data may be generated from assets in asset portfolios using metadata enrichment services. A recommendation engine may generate a set of recommended assets for presentation in a content stream based on the contextual data. Brand safety may be implemented using a brand safety policy that uses the contextual data as indicators of potentially offensive content. Advertisements included in the content stream may also be targeted based on the contextual data.

Classes IPC  ?

  • G06Q 30/00 - Commerce
  • G06F 16/908 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement utilisant des métadonnées provenant automatiquement du contenu
  • G06Q 30/0241 - Publicités
  • G06Q 30/0251 - Publicités ciblées

25.

Online Asset Recommendation System

      
Numéro d'application 18101107
Statut En instance
Date de dépôt 2023-01-24
Date de la première publication 2023-06-29
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Sullivan, Thomas J.
  • Spitalnik, Joel
  • Ingle, Sunil
  • Essig, Jared
  • Garthwaite, Field
  • Owens, Carl Winston

Abrégé

Creating a playlist of multimedia assets based on estimated user viewing length and an estimated length of engagement during a user session. Assets are selected based on an anchor asset displayed with the playlist of multimedia assets.

Classes IPC  ?

  • G06N 5/04 - Modèles d’inférence ou de raisonnement
  • G06F 16/438 - Présentation des résultats des requêtes
  • G06F 16/9535 - Adaptation de la recherche basée sur les profils des utilisateurs et la personnalisation
  • G06F 16/48 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement
  • G06Q 30/0251 - Publicités ciblées

26.

VIANT

      
Numéro d'application 229033600
Statut En instance
Date de dépôt 2023-06-15
Propriétaire Viant Technology LLC (USA)
Classes de Nice  ?
  • 09 - Appareils et instruments scientifiques et électriques
  • 35 - Publicité; Affaires commerciales
  • 36 - Services financiers, assurances et affaires immobilières
  • 38 - Services de télécommunications
  • 41 - Éducation, divertissements, activités sportives et culturelles
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

(1) Downloadable documents, reports, messages, graphics, images, audio, videos, electronic media, and data relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; electronic advertisement boards and display units; downloadable messages, graphics, images, audio, videos, electronic media and data authenticated by blockchain tokens, digital tokens, and non-fungible tokens (NFTs); downloadable computer software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, electronic media and data authenticated by blockchain tokens, digital tokens, and non-fungible tokens. (1) Track and report on advertisements and marketing efforts of others; advertising, consumer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising; evaluate placement criteria for advertisements for others; evaluate potential advertising placements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; provide verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on devices; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evaluations of marketing and advertising data; compiling and systematization of data into computer databases; advertisement bidding services; advertising, marketing, and promotion services; targeted marketing services, data analytics, and predictive analytics; ad serving; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; provision and rental of advertising space; provision and rental of advertising space online, in communications networks, mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with advertising space; development, creation and production of advertising content and advertising campaigns; dissemination, business analysis and management of advertising matter and advertising campaigns; advertising analysis, consultation, planning, and research; preparing business and advertising reports; collection and analysis of business, advertising and consumer activity, relationship and experience data; consulting in the field of advertising; web traffic optimization; business research services; business data analytics and predictive analytics services; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data and database management services; consumer relationship services; market research services; advertising services; dissemination of advertisements; providing business and marketing information relating to advertising, advertisements, and consumer habits via an online searchable database; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO). (2) Trading of carbon dioxide and greenhouse gas emission credits, allowances or offsets of others. (3) Telecommunications services, namely, electronic, electric, or digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media; providing access to computerized databases and advertising networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content. (4) Training and educational services in the field of advertising, marketing, business, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, and communication technologies; providing non-downloadable electronic publications in the field of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business. (5) Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing temporary use of online non-downloadable software that enables users to upload, encode and distribute video advertisements and advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating computer network-based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of on-line non-downloadable computer software for use in electronic collection, monitoring, and analysis of personal or household identifying, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation; providing temporary use of on-line non-downloadable computer software featuring documents, videos, data, media, and reports relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, video, and audio data; platform as a service (PAAS), featuring software that delivers targeted advertising content based on certain attributes of the consumer, consumer household, or device receiving the content; providing non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing non-downloadable software for autonomous advertising.

27.

Out-of-home internet connected household identification

      
Numéro d'application 17546548
Numéro de brevet 11936703
Statut Délivré - en vigueur
Date de dépôt 2021-12-09
Date de la première publication 2023-06-15
Date d'octroi 2024-03-19
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Blanco, Fabrizio
  • Mauro, Giuseppe Di

Abrégé

A system and method provide media content based on a household when out- of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.

Classes IPC  ?

  • H04L 65/612 - Diffusion en flux de paquets multimédias pour la prise en charge des services de diffusion par flux unidirectionnel, p. ex. radio sur Internet pour monodiffusion [unicast]
  • H04L 43/16 - Surveillance de seuil
  • H04L 61/5007 - Adresses de protocole Internet [IP]
  • H04L 65/1069 - Établissement ou terminaison d'une session
  • H04L 65/1076 - Passage au crible des communications IP en temps réel, p. ex. pourriel sur la téléphonie Internet [SPIT]
  • H04L 67/30 - Profils

28.

OUT-OF-HOME INTERNET CONNECTED HOUSEHOLD IDENTIFICATION

      
Numéro d'application US2022080055
Numéro de publication 2023/107814
Statut Délivré - en vigueur
Date de dépôt 2022-11-17
Date de publication 2023-06-15
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Blanco, Fabrizio
  • Di Mauro, Giuseppe

Abrégé

A system and method provide media content based on a household when out-of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.

Classes IPC  ?

  • H04L 65/612 - Diffusion en flux de paquets multimédias pour la prise en charge des services de diffusion par flux unidirectionnel, p. ex. radio sur Internet pour monodiffusion [unicast]
  • H04L 67/30 - Profils
  • H04L 65/1076 - Passage au crible des communications IP en temps réel, p. ex. pourriel sur la téléphonie Internet [SPIT]
  • H04L 65/1069 - Établissement ou terminaison d'une session

29.

SELECTING DIGITAL MEDIA ASSETS BASED ON TRANSITIONS ACROSS CATEGORIES

      
Numéro d'application 18100286
Statut En instance
Date de dépôt 2023-01-23
Date de la première publication 2023-05-18
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s) Sullivan, Thomas J.

Abrégé

Asset portfolios may be expressed in a category taxonomy to provide a hierarchical data structure for a recommendation engine. The traversal cost across a weighted directed graph between nodes in the category taxonomy is used as a component of a composite score for a category transition. Observed data about category transitions is aggregated to provide an additional component of the composite score. Randomness may also be used to promote data discovery in the asset portfolio management and recommendation engine as part of the weighted composite score.

Classes IPC  ?

  • G06Q 30/0201 - Modélisation du marchéAnalyse du marchéCollecte de données du marché

30.

VIANT

      
Numéro de série 97774484
Statut Enregistrée
Date de dépôt 2023-01-31
Date d'enregistrement 2025-09-02
Propriétaire Viant Technology LLC ()
Classes de Nice  ?
  • 38 - Services de télécommunications
  • 09 - Appareils et instruments scientifiques et électriques
  • 35 - Publicité; Affaires commerciales
  • 36 - Services financiers, assurances et affaires immobilières
  • 41 - Éducation, divertissements, activités sportives et culturelles
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception
  • 45 - Services juridiques; services de sécurité; services personnels pour individus

Produits et services

Telecommunications services in the nature of electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; providing access to computerized databases and advertising networks, namely, providing access to databases and providing access to telecommunication networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content, namely, electronic transmission and streaming of digital media content for others via global and local computer networks Downloadable documents, reports, messages being documents, graphics being images, images, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business Track and report on advertisements and marketing efforts of others, namely, tracking and reporting of online marketing activities for third parties; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising, namely, advertising analysis; evaluate placement criteria for advertisements for others, namely, advertising analysis; evaluate potential advertising placements for others, namely, advertising analysis; preparing and placing advertisements for others; collection and analysis of metric business data for others with respect to advertisements, namely, analyzing and compiling business data in the field of advertisements; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evaluations of marketing and advertising data in the nature of statistical analysis and reporting services for business purposes; compiling and systematization of data into computer databases, namely, compiling business data; advertisement bidding services for others; advertising, marketing, and promotion services; targeted marketing services, data analytics being business, advertising, and market data analysis, and predictive analytics, namely, using analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, and digital streaming for others using specialized computer software; media planning, namely, advising the client on the correct times and locations to advertise based on media analysis of the market for that media, and media buying advice, namely, advising the client how much media time and at what times the client should be purchasing advertising; advertising services provided via online, mobile devices, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication; provision and rental of advertising space; provision and rental of advertising space online, in communications networks, mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with advertising space, namely, online advertising network matching services for connecting advertisers to websites, mobile applications, television, radio, film, print, billboard, kiosk, and digital display unit advertising space; design, development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns, namely, development of advertising concepts, advertising analysis, and compilation, production, and dissemination of advertising matter; advertising analysis, consultation, planning, and research; preparing business reports and business advertising reports; collection and analysis of business, advertising and consumer activity, relationship and experience data, namely, business data analysis; consulting in the field of advertising; web site traffic optimization; business research services; business data analytics and predictive analytics services, namely, business data analytics; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; market research services; advertising services; dissemination of advertisements; providing a searchable database and data sets featuring business, advertising, advertisement, consumer, business, and market information, namely, providing an on-line searchable database featuring business information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO); all of the foregoing in the field of advertising and none of the foregoing in the field of business mergers and acquisition services or business consulting in the field of facilitating and advising strategic partnerships Trading of carbon dioxide and greenhouse gas emission credits, allowances or offsets of others relating to an incentive program in the field of commercial advertising; none of the foregoing in the field of financial consulting services Training and educational services, namely, providing online instruction in the field of advertising, marketing, business, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, and communication technologies; providing online non-downloadable electronic publications in the nature of articles in the field of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; providing online non-downloadable electronic publications in the nature of reports and non-downloadable videos, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business Providing temporary use of online non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of online non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of online non-downloadable software for rendering Internet marketing and advertising media formats and providing temporary use of online non-downloadable software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of computer software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating computer network-based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring computer software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing temporary use of online non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of online non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of online non downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of online non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of online non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of online non downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal and household identifying information, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) featuring computer software for use in internet, mobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, video, and audio data; platform as a service (PAAS), featuring computer software platforms that deliver targeted advertising content based on certain attributes of the consumer, consumer household, and device receiving the content; providing temporary use of online non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of online non-downloadable software for autonomous advertising; Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, compiling and analyzing advertisement engagement data in order to uncover and identify fraud

31.

METHOD, NON-TRANSITORY COMPUTER-READABLE STORAGE MEDIA, AND SYSTEM FOR PRESENTATION OF DIGITAL MEDIA ASSETS BASED ON ASSESSED VALUE

      
Numéro d'application 17942686
Statut En instance
Date de dépôt 2022-09-12
Date de la première publication 2023-01-26
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s) Sullivan, Thomas J.

Abrégé

Assets in an asset portfolio are evaluated using historical data and, optionally, additional other measurable characteristics for the assets in the asset portfolio. Each asset is assigned a valuation that represents past consumption and expected future consumption of the asset. The valuation is used to create recommended sets of assets from the asset portfolio. The recommended sets of assets are sent to user devices for consumption which is further monitored for accuracy.

Classes IPC  ?

  • G06Q 30/06 - Transactions d’achat, de vente ou de crédit-bail
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • G06F 16/907 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement
  • G06F 16/903 - Requêtes

32.

Internet connected household identification for online measurement and dynamic content delivery

      
Numéro d'application 17959975
Numéro de brevet 11936618
Statut Délivré - en vigueur
Date de dépôt 2022-10-04
Date de la première publication 2023-01-26
Date d'octroi 2024-03-19
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Defrancesco, Brian C.
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.

Abrégé

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Classes IPC  ?

  • G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
  • H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks]
  • H04L 43/04 - Traitement des données de surveillance capturées, p. ex. pour la génération de fichiers journaux
  • H04L 43/08 - Surveillance ou test en fonction de métriques spécifiques, p. ex. la qualité du service [QoS], la consommation d’énergie ou les paramètres environnementaux
  • H04L 43/0876 - Utilisation du réseau, p. ex. volume de charge ou niveau de congestion
  • H04L 43/16 - Surveillance de seuil
  • H04L 61/00 - Dispositions, protocoles ou services de réseau pour l'adressage ou la dénomination
  • H04L 61/4511 - Répertoires de réseauCorrespondance nom-adresse en utilisant des répertoires normalisésRépertoires de réseauCorrespondance nom-adresse en utilisant des protocoles normalisés d'accès aux répertoires en utilisant le système de noms de domaine [DNS]
  • H04L 61/5046 - Résolution des conflits d'allocation d'adressesTest des adresses
  • H04L 67/02 - Protocoles basés sur la technologie du Web, p. ex. protocole de transfert hypertexte [HTTP]
  • H04L 61/2514 - Traduction d'adresses de protocole Internet [IP] entre adresses IP locales et globales
  • H04L 61/5007 - Adresses de protocole Internet [IP]

33.

DUAL-OPTIMIZATION OF TARGETED DIGITAL ASSETS UNDER VOLUME AND POSITION CONSTRAINTS

      
Numéro d'application 17949811
Statut En instance
Date de dépôt 2022-09-21
Date de la première publication 2023-01-19
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s) Sullivan, Thomas J.

Abrégé

Branded content, or a target asset, may be included in a set of ordered assets based on the category of an anchor asset. Fill rates, total views of the target asset, or a combination may be used in selecting an optimization strategy. A dual optimization may be used to reduce the burden of presentation based on historical yield rates and follow-on rates observed from category transition data. Serendipity may be incorporated in the process through use of a reserve pool of transitions.

Classes IPC  ?

  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds

34.

Managing metadata enrichment of digital asset portfolios

      
Numéro d'application 17900749
Numéro de brevet 11704700
Statut Délivré - en vigueur
Date de dépôt 2022-08-31
Date de la première publication 2022-12-29
Date d'octroi 2023-07-18
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Sullivan, Thomas J.

Abrégé

Contextual data may be generated from assets in asset portfolios using metadata enrichment services. A recommendation engine may generate a set of recommended assets for presentation in a content stream based on the contextual data. Brand safety may be implemented using a brand safety policy that uses the contextual data as indicators of potentially offensive content. Advertisements included in the content stream may also be targeted based on the contextual data.

Classes IPC  ?

  • G06Q 30/00 - Commerce
  • G06Q 30/0251 - Publicités ciblées
  • G06F 16/908 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement utilisant des métadonnées provenant automatiquement du contenu
  • G06Q 30/0241 - Publicités

35.

Connected/affiliated household targeting

      
Numéro d'application 17825891
Numéro de brevet 12125063
Statut Délivré - en vigueur
Date de dépôt 2022-05-26
Date de la première publication 2022-09-08
Date d'octroi 2024-10-22
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Vanderhook, Timothy C.
  • Knapp, Jason J. A.
  • Defrancesco, Brian C.

Abrégé

A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Classes IPC  ?

  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • G06Q 30/0251 - Publicités ciblées
  • G06Q 50/00 - Technologies de l’information et de la communication [TIC] spécialement adaptées à la mise en œuvre des procédés d’affaires d’un secteur particulier d’activité économique, p. ex. aux services d’utilité publique ou au tourisme

36.

Internet connected household identification for online measurement and dynamic content delivery

      
Numéro d'application 17722152
Numéro de brevet 12095726
Statut Délivré - en vigueur
Date de dépôt 2022-04-15
Date de la première publication 2022-07-28
Date d'octroi 2024-09-17
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Defrancesco, Brian C.
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.

Abrégé

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold, whether the IP address is associated with an ISP that provides residential internet service, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Classes IPC  ?

  • G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
  • H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks]
  • H04L 43/04 - Traitement des données de surveillance capturées, p. ex. pour la génération de fichiers journaux
  • H04L 43/08 - Surveillance ou test en fonction de métriques spécifiques, p. ex. la qualité du service [QoS], la consommation d’énergie ou les paramètres environnementaux
  • H04L 43/0876 - Utilisation du réseau, p. ex. volume de charge ou niveau de congestion
  • H04L 43/16 - Surveillance de seuil
  • H04L 61/00 - Dispositions, protocoles ou services de réseau pour l'adressage ou la dénomination
  • H04L 61/4511 - Répertoires de réseauCorrespondance nom-adresse en utilisant des répertoires normalisésRépertoires de réseauCorrespondance nom-adresse en utilisant des protocoles normalisés d'accès aux répertoires en utilisant le système de noms de domaine [DNS]
  • H04L 61/5046 - Résolution des conflits d'allocation d'adressesTest des adresses
  • H04L 67/02 - Protocoles basés sur la technologie du Web, p. ex. protocole de transfert hypertexte [HTTP]
  • H04L 61/2514 - Traduction d'adresses de protocole Internet [IP] entre adresses IP locales et globales
  • H04L 61/5007 - Adresses de protocole Internet [IP]

37.

System and method of determining a website demographic profile

      
Numéro d'application 17707786
Numéro de brevet 11710141
Statut Délivré - en vigueur
Date de dépôt 2022-03-29
Date de la première publication 2022-07-14
Date d'octroi 2023-07-25
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.
  • Rathore, Adityavijay B.
  • Patil, Manish H.
  • Sastry, Nagendra M. N.
  • Arora, Raviratan
  • Sangameswara, Shanubhog G.

Abrégé

A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Classes IPC  ?

  • G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
  • G06Q 30/0204 - Segmentation du marché
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • H04L 69/329 - Protocoles de communication intra-couche entre entités paires ou définitions d'unité de données de protocole [PDU] dans la couche application [couche OSI 7]

38.

Digital content curation and distribution system and method

      
Numéro d'application 16232031
Numéro de brevet 11379521
Statut Délivré - en vigueur
Date de dépôt 2018-12-25
Date de la première publication 2022-07-05
Date d'octroi 2022-07-05
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Clausen, David
  • Hovey, Pehr
  • Owens, Winston

Abrégé

Disclosed herein are systems and method for curating and distributing digital content; including: digital video, music, pictures, etc. For example, presented herein are systems and methods for providing a digital content program, including a plurality of continuously provided digital assets streamed over a digital content platform. Example embodiments include: (a) curating a plurality of assets; (b) selecting a subset of assets from the plurality of assets, based on similarity metrics between assets; and (c) ordering the subset of assets into a digital content program.

Classes IPC  ?

  • G06F 16/78 - Recherche de données caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement
  • G06F 16/735 - Filtrage basé sur des données supplémentaires, p. ex. sur des profils d'utilisateurs ou de groupes
  • H04N 21/858 - Création de liens entre données et contenu, p. ex. en liant une URL à un objet vidéo en créant une zone active ("hotspot")
  • H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante
  • H04N 21/278 - Base de données de descripteurs de contenu ou service de répertoire pour accès par les utilisateurs finaux
  • H04N 21/25 - Opérations de gestion réalisées par le serveur pour faciliter la distribution de contenu ou administrer des données liées aux utilisateurs finaux ou aux dispositifs clients, p. ex. authentification des utilisateurs finaux ou des dispositifs clients ou apprentissage des préférences des utilisateurs pour recommander des films
  • H04N 21/84 - Génération ou traitement de données de description, p. ex. descripteurs de contenu
  • H04N 21/466 - Procédé d'apprentissage pour la gestion intelligente, p. ex. apprentissage des préférences d'utilisateurs pour recommander des films
  • H04N 21/442 - Surveillance de procédés ou de ressources, p. ex. détection de la défaillance d'un dispositif d'enregistrement, surveillance de la bande passante sur la voie descendante, du nombre de visualisations d'un film, de l'espace de stockage disponible dans le disque dur interne
  • H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
  • H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction

39.

INTERNET CONNECTED HOUSEHOLD IDENTIFICATION FOR ONLINE MEASUREMENT & DYNAMIC CONTENT DELIVERY

      
Numéro d'application US2021056268
Numéro de publication 2022/087423
Statut Délivré - en vigueur
Date de dépôt 2021-10-22
Date de publication 2022-04-28
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Defrancesco, Brian C.
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.

Abrégé

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Classes IPC  ?

  • H04L 29/12 - Dispositions, appareils, circuits ou systèmes non couverts par un seul des groupes caractérisés par le terminal de données
  • H04L 12/26 - Dispositions de surveillance; Dispositions de test
  • H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks]
  • H04L 29/08 - Procédure de commande de la transmission, p.ex. procédure de commande du niveau de la liaison

40.

Managing metadata enrichment of digital asset portfolios

      
Numéro d'application 16998995
Numéro de brevet 11526912
Statut Délivré - en vigueur
Date de dépôt 2020-08-20
Date de la première publication 2022-02-24
Date d'octroi 2022-12-13
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Sullivan, Thomas J.

Abrégé

Contextual data may be generated from assets in asset portfolios using metadata enrichment services. A recommendation engine may generate a set of recommended assets for presentation in a content stream based on the contextual data. Brand safety may be implemented using a brand safety policy that uses the contextual data as indicators of potentially offensive content. Advertisements included in the content stream may also be targeted based on the contextual data.

Classes IPC  ?

  • G06Q 30/00 - Commerce
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • G06F 16/908 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement utilisant des métadonnées provenant automatiquement du contenu

41.

Internet connected household identification for online measurement and dynamic content delivery

      
Numéro d'application 17078869
Numéro de brevet 11463403
Statut Délivré - en vigueur
Date de dépôt 2020-10-23
Date de la première publication 2021-04-01
Date d'octroi 2022-10-04
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Defrancesco, Brian C.
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.

Abrégé

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Classes IPC  ?

  • G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
  • H04L 61/5046 - Résolution des conflits d'allocation d'adressesTest des adresses
  • H04L 43/04 - Traitement des données de surveillance capturées, p. ex. pour la génération de fichiers journaux
  • H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks]
  • H04L 43/08 - Surveillance ou test en fonction de métriques spécifiques, p. ex. la qualité du service [QoS], la consommation d’énergie ou les paramètres environnementaux
  • H04L 43/0876 - Utilisation du réseau, p. ex. volume de charge ou niveau de congestion
  • H04L 43/16 - Surveillance de seuil
  • H04L 67/02 - Protocoles basés sur la technologie du Web, p. ex. protocole de transfert hypertexte [HTTP]
  • H04L 61/00 - Dispositions, protocoles ou services de réseau pour l'adressage ou la dénomination
  • H04L 61/4511 - Répertoires de réseauCorrespondance nom-adresse en utilisant des répertoires normalisésRépertoires de réseauCorrespondance nom-adresse en utilisant des protocoles normalisés d'accès aux répertoires en utilisant le système de noms de domaine [DNS]
  • H04L 61/2514 - Traduction d'adresses de protocole Internet [IP] entre adresses IP locales et globales
  • H04L 61/5007 - Adresses de protocole Internet [IP]

42.

Internet connected household identification for online measurement and dynamic content delivery

      
Numéro d'application 17008215
Numéro de brevet 11310195
Statut Délivré - en vigueur
Date de dépôt 2020-08-31
Date de la première publication 2020-12-17
Date d'octroi 2022-04-19
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Defrancesco, Brian C.
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.

Abrégé

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Classes IPC  ?

  • G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
  • H04L 61/5046 - Résolution des conflits d'allocation d'adressesTest des adresses
  • H04L 43/04 - Traitement des données de surveillance capturées, p. ex. pour la génération de fichiers journaux
  • H04L 61/4511 - Répertoires de réseauCorrespondance nom-adresse en utilisant des répertoires normalisésRépertoires de réseauCorrespondance nom-adresse en utilisant des protocoles normalisés d'accès aux répertoires en utilisant le système de noms de domaine [DNS]
  • H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks]
  • H04L 43/08 - Surveillance ou test en fonction de métriques spécifiques, p. ex. la qualité du service [QoS], la consommation d’énergie ou les paramètres environnementaux
  • H04L 61/00 - Dispositions, protocoles ou services de réseau pour l'adressage ou la dénomination
  • H04L 43/0876 - Utilisation du réseau, p. ex. volume de charge ou niveau de congestion
  • H04L 43/16 - Surveillance de seuil
  • H04L 67/02 - Protocoles basés sur la technologie du Web, p. ex. protocole de transfert hypertexte [HTTP]
  • H04L 61/2514 - Traduction d'adresses de protocole Internet [IP] entre adresses IP locales et globales
  • H04L 61/5007 - Adresses de protocole Internet [IP]

43.

System and method of determining user demographic profiles

      
Numéro d'application 16928925
Numéro de brevet 11288689
Statut Délivré - en vigueur
Date de dépôt 2020-07-14
Date de la première publication 2020-10-29
Date d'octroi 2022-03-29
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.
  • Rathore, Adityavijay B.
  • Patil, Manish H.
  • Sastry, Nagendra M. N.
  • Arora, Raviratan
  • Sangameswara, Shanubhog G.

Abrégé

A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Classes IPC  ?

  • G06F 15/177 - Commande d'initialisation ou de configuration
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • H04L 69/329 - Protocoles de communication intra-couche entre entités paires ou définitions d'unité de données de protocole [PDU] dans la couche application [couche OSI 7]

44.

Dual-optimization of targeted digital assets under volume and position constraints

      
Numéro d'application 16809527
Numéro de brevet 11568451
Statut Délivré - en vigueur
Date de dépôt 2020-03-04
Date de la première publication 2020-09-10
Date d'octroi 2023-01-31
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s) Sullivan, Thomas J.

Abrégé

Branded content, or a target asset, may be included in a set of ordered assets based on the category of an anchor asset. Fill rates, total views of the target asset, or a combination may be used in selecting an optimization strategy. A dual optimization may be used to reduce the burden of presentation based on historical yield rates and follow-on rates observed from category transition data. Serendipity may be incorporated in the process through use of a reserve pool of transitions.

Classes IPC  ?

  • G06Q 30/00 - Commerce
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds

45.

SELECTING DIGITAL MEDIA ASSETS BASED ON TRANSITIONS ACROSS CATEGORIES

      
Numéro d'application 16809430
Statut En instance
Date de dépôt 2020-03-04
Date de la première publication 2020-09-10
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s) Sullivan, Thomas J.

Abrégé

Asset portfolios may be expressed in a category taxonomy to provide a hierarchical data structure for a recommendation engine. The traversal cost across a weighted directed graph between nodes in the category taxonomy is used as a component of a composite score for a category transition. Observed data about category transitions is aggregated to provide an additional component of the composite score. Randomness may also be used to promote data discovery in the asset portfolio management and recommendation engine as part of the weighted composite score.

Classes IPC  ?

  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds

46.

Mitigating costs of presentation and delivery of digital media assets based on geographically distributed cache memory contents

      
Numéro d'application 16285147
Numéro de brevet 12160621
Statut Délivré - en vigueur
Date de dépôt 2019-02-25
Date de la première publication 2020-08-27
Date d'octroi 2024-12-03
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Hyden, Richard James
  • Spitalnik, Joel
  • Sullivan, Thomas J

Abrégé

An anchor asset is selected among a plurality of assets based on a caching gain calculation for the anchor asset. A variety of assets are selected from the plurality of assets based on a relationship with the anchor asset, the variety of assets including any combination of: audio, video, text, image, etc. The anchor asset and the variety of assets are cached on one or more geographically diverse servers among a plurality of servers for delivery to client devices.

Classes IPC  ?

  • H04N 21/231 - Opération de stockage de contenu, p. ex. mise en mémoire cache de films pour stockage à court terme, réplication de données sur plusieurs serveurs, ou établissement de priorité des données pour l'effacement

47.

Method and system for forecasting information based on events and criterion

      
Numéro d'application 16152223
Numéro de brevet 11315025
Statut Délivré - en vigueur
Date de dépôt 2018-10-04
Date de la première publication 2019-09-19
Date d'octroi 2022-04-26
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Witas, Adrian
  • Bedirian, Varoujan

Abrégé

A method and system provide the ability to forecast events that match a criterion. Input is received and includes an event set and a criterion. The event set includes events and each of the events is a record with features. Each feature is an instance of a feature type (FT) and feature value (FV) combination. The criterion is a logical statement that specifies a criterion FT, a criterion FV, and an operator. The event set is partitioned and a partition BitSet is built for each partition. Each partition length of each partition BitSet is based on a number of the events. Based on the partition BitSets, a partition FT-FV count is created. For each partition, a partition FT criterion BitSet is created and a partition Criterion BitSet is computed based thereon. The forecast is then computed based on the partition Criterion BitSet.

Classes IPC  ?

  • G06F 16/2458 - Types spéciaux de requêtes, p. ex. requêtes statistiques, requêtes floues ou requêtes distribuées
  • G06N 5/04 - Modèles d’inférence ou de raisonnement

48.

Method and system for determining matching subjects provided in a stimulus

      
Numéro d'application 15699933
Numéro de brevet 10430467
Statut Délivré - en vigueur
Date de dépôt 2017-09-08
Date de la première publication 2019-03-14
Date d'octroi 2019-10-01
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Witas, Adrian
  • Kincaid, Kyle R.
  • Bedirian, Varoujan

Abrégé

A method and system provide the ability to determine matching subjects for features provided in a stimulus. Subject information is pre-processed by receiving input (a feature type definition and a subject set) and building BitSets across all subjects in the subject set. The stimulus is received and includes stimulus features. For each feature type in the stimulus features, all feature type BitSets from the subject set that match are assembled. An evaluation BitSet is built by combining the assembled feature type BitSets. Matching subjects that match the stimulus are determined based on the evaluation BitSet.

Classes IPC  ?

  • G06F 17/00 - Équipement ou méthodes de traitement de données ou de calcul numérique, spécialement adaptés à des fonctions spécifiques
  • G06F 16/903 - Requêtes
  • G06Q 30/00 - Commerce

49.

Method, non-transitory computer-readable storage media, and system for presentation of digital media assets based on assessed value

      
Numéro d'application 16055097
Numéro de brevet 11526922
Statut Délivré - en vigueur
Date de dépôt 2018-08-04
Date de la première publication 2019-02-07
Date d'octroi 2022-12-13
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s) Sullivan, Thomas J.

Abrégé

Assets in an asset portfolio are evaluated using historical data and, optionally, additional other measurable characteristics for the assets in the asset portfolio. Each asset is assigned a valuation that represents past consumption and expected future consumption of the asset. The valuation is used to create recommended sets of assets from the asset portfolio. The recommended sets of assets are sent to user devices for consumption which is further monitored for accuracy.

Classes IPC  ?

  • G06Q 30/00 - Commerce
  • G06Q 30/06 - Transactions d’achat, de vente ou de crédit-bail
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • G06F 16/907 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement
  • G06F 16/903 - Requêtes

50.

Digital content curation and distribution system and method

      
Numéro d'application 15385845
Numéro de brevet 10165318
Statut Délivré - en vigueur
Date de dépôt 2016-12-20
Date de la première publication 2018-12-25
Date d'octroi 2018-12-25
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Clausen, David
  • Hovey, Pehr
  • Owens, Winston

Abrégé

Disclosed herein are systems and method for curating and distributing digital content; including: digital video, music, pictures, etc. For example, presented herein are systems and methods for providing a digital content program, including a plurality of continuously provided digital assets streamed over a digital content platform. Example embodiments include: (a) curating a plurality of assets; (b) selecting a subset of assets from the plurality of assets, based on similarity metrics between assets; and (c) ordering the subset of assets into a digital content program.

Classes IPC  ?

  • G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet
  • H04N 21/262 - Ordonnancement de la distribution de contenus ou de données additionnelles, p. ex. envoi de données additionnelles en dehors des périodes de pointe, mise à jour de modules de logiciel, calcul de la fréquence de transmission de carrousel, retardement de la transmission de flux vidéo, génération de listes de reproduction
  • H04N 21/278 - Base de données de descripteurs de contenu ou service de répertoire pour accès par les utilisateurs finaux
  • H04N 21/858 - Création de liens entre données et contenu, p. ex. en liant une URL à un objet vidéo en créant une zone active ("hotspot")
  • H04N 21/84 - Génération ou traitement de données de description, p. ex. descripteurs de contenu
  • H04N 21/258 - Gestion de données liées aux clients ou aux utilisateurs finaux, p. ex. gestion des capacités des clients, préférences ou données démographiques des utilisateurs, traitement des multiples préférences des utilisateurs finaux pour générer des données collaboratives
  • H04N 21/24 - Surveillance de procédés ou de ressources, p. ex. surveillance de la charge du serveur, de la bande passante disponible ou des requêtes effectuées sur la voie montante

51.

System and method of determining user demographic profiles

      
Numéro d'application 15452432
Numéro de brevet 10713671
Statut Délivré - en vigueur
Date de dépôt 2017-03-07
Date de la première publication 2017-09-28
Date d'octroi 2020-07-14
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.
  • Rathore, Adityavijay B.
  • Patil, Manish H.
  • Sastry, Nagendra M. N.
  • Arora, Raviratan
  • Sangameswara, Shanubhog G.

Abrégé

A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Classes IPC  ?

  • G06F 15/177 - Commande d'initialisation ou de configuration
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • H04L 29/08 - Procédure de commande de la transmission, p.ex. procédure de commande du niveau de la liaison

52.

Digital content curation and distribution system and method

      
Numéro d'application 14160495
Numéro de brevet 09524340
Statut Délivré - en vigueur
Date de dépôt 2014-01-21
Date de la première publication 2016-12-20
Date d'octroi 2016-12-20
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Clausen, David
  • Hovey, Pehr
  • Owens, Winston

Abrégé

Disclosed herein are systems and method for curating and distributing digital content; including: digital video, music, pictures, etc. For example, presented herein are systems and methods for providing a digital content program, including a plurality of continuously provided digital assets streamed over a digital content platform. Example embodiments include: (a) curating a plurality of assets; (b) selecting a subset of assets from the plurality of assets, based on similarity metrics between assets; and (c) ordering the subset of assets into a digital content program.

Classes IPC  ?

  • G06F 7/00 - Procédés ou dispositions pour le traitement de données en agissant sur l'ordre ou le contenu des données maniées
  • G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet

53.

Internet connected household identification for online measurement and dynamic content delivery

      
Numéro d'application 15144389
Numéro de brevet 10764240
Statut Délivré - en vigueur
Date de dépôt 2016-05-02
Date de la première publication 2016-08-25
Date d'octroi 2020-09-01
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Defrancesco, Brian C.
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.

Abrégé

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Classes IPC  ?

  • G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
  • H04L 29/12 - Dispositions, appareils, circuits ou systèmes non couverts par un seul des groupes caractérisés par le terminal de données
  • H04L 12/26 - Dispositions de surveillance; Dispositions de test
  • H04L 12/28 - Réseaux de données à commutation caractérisés par la configuration des liaisons, p. ex. réseaux locaux [LAN Local Area Networks] ou réseaux étendus [WAN Wide Area Networks]
  • H04L 29/08 - Procédure de commande de la transmission, p.ex. procédure de commande du niveau de la liaison

54.

VIANT

      
Numéro d'application 015709389
Statut Enregistrée
Date de dépôt 2016-07-29
Date d'enregistrement 2016-12-02
Propriétaire Viant Technology LLC (USA)
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Track and report on advertisements and marketing efforts of others; advertising, customer relationship management, and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; evaluate potential advertising placements for others; collection and analysis of quality metric data for others with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; providing advertising information via a website and mobile, computer, and other Internet-connected device applications; promoting the goods and services of others by preparing and placing advertisements electronically through a global computer network; business administration and management services in the field of digital advertising, customer engagement, customer relationship management, social media, marketing, and entertainment; statistical evaluations of marketing and advertising data; tracking and monitoring online and offline digital advertising profitability and return on investment; compiling and systematization of data into computer databases; advertisement bidding services, namely, providing an online network for publishers to receive real-time leads and bidding opportunities by means of an online marketplace for the purpose of promoting goods and services on publishers digital platforms. Providing temporary use of non-downloadable computer software and applications which allows users to create, develop and modify video and rich media content for use in online advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and customer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, media buying and the success of marketing efforts of others; computer services in the nature of customized web pages featuring user-defined information in the field of personal profiles, audio and video content, music, photographs, graphics, text and information; computer services, namely, hosting online web facilities for others for organizing and conducting online meetings, gatherings and interactive discussions; providing online search engines for obtaining data on a wide variety of topics and fields of general interest, music, video, and people via the Internet; hosting of digital content on the Internet, namely, online journals and blogs; providing temporary use of non-downloadable computer software for use in the creation and publication of online journals and blogs; computer services, namely, providing search engines for obtaining data on a global computer network; website hosting services; software development for advertising marketing, and customer relationship management and related applications; application service provider (ASP) featuring software to enable uploading, posting, showing, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information over the Internet and communication networks; peer-to-browser photo sharing services, namely, providing a website featuring technology enabling users to upload, view, and download digital photos; providing a website featuring technology that enables users to upload, encode and distribute videos; providing a website featuring technology that enables users to upload, encode and distribute video advertisements; providing a website featuring technology that enables users to view and play videos; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, Internet-connected televisions and other Internet-connected devices that enable users to access various services of others; providing temporary use of non-downloadable software applications for forming virtual communities, social networking, data sharing and transmission of photographic images, graphics, audio and video content; computer services, namely, creating indexes of information; providing temporary use of non-downloadable software applications for enabling, facilitating, or enhancing social networking, creating a virtual community, and transmission of audio, video, photographic images, text, graphics and data; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; platform as a Service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue stream from display, video, and lead generation advertisements on their networks; providing temporary use of online, non-downloadable software interface for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, as well as purchase and sale of advertising space; design and development of computer software for others for use in digital advertising.

55.

Ensemble-based multimedia asset recommendation system

      
Numéro d'application 14811803
Numéro de brevet 11763173
Statut Délivré - en vigueur
Date de dépôt 2015-07-28
Date de la première publication 2016-01-28
Date d'octroi 2023-09-19
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Sullivan, Thomas J.
  • Spitalnik, Joel

Abrégé

An asset to be displayed during an online engagement is identified. A mixture of multimedia assets that include any combination of: audio, video, text, or image, are selected to be displayed simultaneously with the asset. Each multimedia asset selected based at least on a relationship between the multimedia asset and the asset to be displayed during the online engagement. A presentation screen is created that includes the selected multimedia assets and the asset to be displayed during the online engagement based on display parameters of a receiving device.

Classes IPC  ?

  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • G06N 5/04 - Modèles d’inférence ou de raisonnement
  • G06F 16/438 - Présentation des résultats des requêtes
  • G06F 16/9535 - Adaptation de la recherche basée sur les profils des utilisateurs et la personnalisation
  • G06F 16/48 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement
  • G06Q 30/0251 - Publicités ciblées

56.

Online asset recommendation system

      
Numéro d'application 14811824
Numéro de brevet 11562259
Statut Délivré - en vigueur
Date de dépôt 2015-07-28
Date de la première publication 2016-01-28
Date d'octroi 2023-01-24
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Sullivan, Thomas J.
  • Spitalnik, Joel
  • Ingle, Sunil
  • Essig, Jared
  • Garthwaite, Field
  • Owens, Carl Winston

Abrégé

Creating a playlist of multimedia assets based on estimated user viewing length and an estimated length of engagement during a user session. Assets are selected based on an anchor asset displayed with the playlist of multimedia assets.

Classes IPC  ?

  • G06F 16/30 - Recherche d’informationsStructures de bases de données à cet effetStructures de systèmes de fichiers à cet effet de données textuelles non structurées
  • G06N 5/04 - Modèles d’inférence ou de raisonnement
  • G06F 16/438 - Présentation des résultats des requêtes
  • G06F 16/9535 - Adaptation de la recherche basée sur les profils des utilisateurs et la personnalisation
  • G06F 16/48 - Recherche caractérisée par l’utilisation de métadonnées, p. ex. de métadonnées ne provenant pas du contenu ou de métadonnées générées manuellement
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds

57.

Attributing offline conversions to online activity

      
Numéro d'application 14799353
Numéro de brevet 11354709
Statut Délivré - en vigueur
Date de dépôt 2015-07-14
Date de la première publication 2016-01-21
Date d'octroi 2022-06-07
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Reynolds, Keith
  • Suveyke, Ezra
  • Brown, Nolan Thomas

Abrégé

A method, system, and computer program product provide the ability to connect online and offline activity. Advertisement delivery information is acquired. The advertisement delivery information includes an advertisement identification and a user identification identifying a user to which the advertisement was delivered. Beacon information is acquired. The beacon information includes a beacon identification and location. The beacon identification and the device identification are received from an application executing on a first device associated with the user. The application receives the low energy signal from the beacon identified by the beacon identification. Based on the advertisement delivery information, beacon identification, and device identification, conversion of the advertisement is directly attributed. Conversion information based on the conversion is then provided.

Classes IPC  ?

  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds

58.

Connected/affiliated household targeting

      
Numéro d'application 14743034
Numéro de brevet 11367106
Statut Délivré - en vigueur
Date de dépôt 2015-06-18
Date de la première publication 2015-12-24
Date d'octroi 2022-06-21
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Vanderhook, Timothy C.
  • Knapp, Jason J. A.
  • Defrancesco, Brian C.

Abrégé

A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Classes IPC  ?

  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • G06Q 50/00 - Technologies de l’information et de la communication [TIC] spécialement adaptées à la mise en œuvre des procédés d’affaires d’un secteur particulier d’activité économique, p. ex. aux services d’utilité publique ou au tourisme

59.

Upfront advertisement purchasing exchange

      
Numéro d'application 14474962
Numéro de brevet 10607261
Statut Délivré - en vigueur
Date de dépôt 2014-09-02
Date de la première publication 2015-03-05
Date d'octroi 2020-03-31
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Knapp, Jason J. A.
  • Vanderhook, Timothy Charles

Abrégé

A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Via input from an advertising purchaser, a publisher specification is defined. The publisher specification provides impression information regarding impressions desired by the advertising purchaser. An auction is conducted by receiving one or more bids (that comply with the specification) from one or more publishers. A determination is made regarding which of the one or more publishers has provided a successful bid. The advertising purchaser is enabled to provide one or more advertisements to the one or more successful bidding publishers.

Classes IPC  ?

  • G06Q 30/00 - Commerce
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • H04N 21/414 - Plate-formes spécialisées de client, p. ex. récepteur au sein d'une voiture ou intégré dans un appareil mobile
  • G06T 1/00 - Traitement de données d'image, d'application générale

60.

VIANT

      
Numéro de série 86432621
Statut Enregistrée
Date de dépôt 2014-10-23
Date d'enregistrement 2017-01-17
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Track and report on advertisements and marketing efforts of others; advertising, customer relationship management, and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; evaluate potential advertising placements for others; collection and analysis of quality metric data for others with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; providing advertising information via a website and mobile, computer, and other Internet-connected device applications; promoting the goods and services of others by preparing and placing advertisements electronically through a global computer network; business administration and management services in the field of digital advertising, customer engagement, customer relationship management, social media, marketing, and entertainment; statistical evaluations of marketing and advertising data; tracking and monitoring online and offline digital advertising profitability and return on investment; compiling and systematization of data into computer databases; advertisement bidding services, namely, providing an online network for publishers to receive real-time leads and bidding opportunities by means of an online marketplace for the purpose of promoting goods and services on publishers digital platforms Providing temporary use of non-downloadable computer software and applications which allows users to create, develop and modify video and rich media content for use in online advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and customer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, media buying and the success of marketing efforts of others; software development for advertising marketing, and customer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, Internet-connected televisions and other Internet-connected devices that enable users to access various services of others; computer services, namely, creating indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; platform as a Service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue stream from display, video, and lead generation advertisements on their networks; providing temporary use of online, non-downloadable software interface for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, as well as purchase and sale of advertising space; design and development of computer software for others for use in digital advertising

61.

System and method of determining user demographic profiles

      
Numéro d'application 14298782
Numéro de brevet 09619815
Statut Délivré - en vigueur
Date de dépôt 2014-06-06
Date de la première publication 2014-09-25
Date d'octroi 2017-04-11
Propriétaire Viant Technology LLC (USA)
Inventeur(s)
  • Vanderhook, Timothy C.
  • Vanderhook, Christopher J.
  • Rathore, Adityavijay B.
  • Patil, Manish H.
  • Sastry, Nagendra M. N.
  • Arora, Raviratan
  • Sangameswara, Shanubhog G.

Abrégé

A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Classes IPC  ?

  • G06F 15/16 - Associations de plusieurs calculateurs numériques comportant chacun au moins une unité arithmétique, une unité programme et un registre, p. ex. pour le traitement simultané de plusieurs programmes
  • G06Q 30/02 - MarketingEstimation ou détermination des prixCollecte de fonds
  • H04L 29/08 - Procédure de commande de la transmission, p.ex. procédure de commande du niveau de la liaison
  • G06F 12/00 - Accès à, adressage ou affectation dans des systèmes ou des architectures de mémoires

62.

HOUSEHOLDING

      
Numéro d'application 1206742
Statut Enregistrée
Date de dépôt 2014-01-23
Date d'enregistrement 2014-01-23
Propriétaire Viant Technology LLC (USA)
Classes de Nice  ? 35 - Publicité; Affaires commerciales

Produits et services

Advertising, marketing and direct marketing services that target multiple devices within the same residence that are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); advertising and marketing services that target multiple consumers in the same residence by using information available over the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and social networks; advertising and marketing services that target multiple consumers in the same residence by using Internet Protocol (IP) address information, geolocation information, Internet service provider (ISP) information, demographic information, frequency capping and consumer behavior information; collection, analysis and reporting of metric and analytic data for others with respect to advertisements targeted to devices which are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs).

63.

ADTRICITY

      
Numéro d'application 012249421
Statut Enregistrée
Date de dépôt 2013-10-24
Date d'enregistrement 2014-03-19
Propriétaire Viant Technology LLC (USA)
Classes de Nice  ?
  • 09 - Appareils et instruments scientifiques et électriques
  • 35 - Publicité; Affaires commerciales
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Downloadable software in the nature of applications for mobile phones, smartphones, computing devices, handheld electronic devices, tablet computers, and personal digital assistants (PDAs) featuring technology that enables users to evaluate potential advertising placements, tracks and reports on advertisements and marketing efforts of its users and others, and provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions. Facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; evaluate potential advertising placements for others; collection and analysis of quality metric data for others in various professions and fields of business with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; collection and analysis of data on the quality of advertising placements by website owners and owners of mobile and computer applications; provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising campaigns on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; providing advertising information via a website and mobile and computer applications. Providing a non-downloadable software platform and dashboard accessible via the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and Internet-connected devices, including but not limited to, televisions, mobile phones, smartphones, computing devices, handheld mobile electronic devices, tablet computers and personal digital assistants (PDAs) that tracks and reports on advertisements and marketing efforts of others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions.

64.

HOUSEHOLDING

      
Numéro de série 86006555
Statut Enregistrée
Date de dépôt 2013-07-10
Date d'enregistrement 2014-04-08
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ? 35 - Publicité; Affaires commerciales

Produits et services

Advertising, marketing and direct marketing services that target multiple devices within the same residence that are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); advertising and marketing services that target multiple consumers in the same residence by using information available over the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and social networks; advertising and marketing services that target multiple consumers in the same residence by using Internet Protocol (IP) address information, geolocation information, Internet service provider (ISP) information, demographic information, frequency capping and consumer behavior information; collection, analysis and reporting of metric and analytic data for others with respect to advertisements targeted to devices which are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs)

65.

ADTRICITY

      
Numéro de série 85982875
Statut Enregistrée
Date de dépôt 2013-04-25
Date d'enregistrement 2015-06-23
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ?
  • 35 - Publicité; Affaires commerciales
  • 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, [ including but not limited to, televisions; ] evaluate potential advertising placements for others; [ collection and analysis of quality metric data for others in various professions and fields of business with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; collection and analysis of data on the quality of advertising placements by website owners and owners of mobile and computer applications; ] provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices [, including but not limited to, televisions ]; track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising campaigns on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; providing advertising information via a website and mobile and computer applications Providing a non-downloadable software platform [ and dashboard accessible via the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and Internet-connected devices, including but not limited to, televisions, mobile phones, smartphones, computing devices, handheld mobile electronic devices, tablet computers and personal digital assistants (PDAs) ] that tracks and reports on advertisements and marketing efforts of others, and that provides analytics, optimization strategies, verification [ and quality metrics ] related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices [, including but not limited to, televisions ]; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions

66.

Digital content curation and distribution system and method

      
Numéro d'application 13452505
Numéro de brevet 08635220
Statut Délivré - en vigueur
Date de dépôt 2012-04-20
Date de la première publication 2012-10-25
Date d'octroi 2014-01-21
Propriétaire VIANT TECHNOLOGY LLC (USA)
Inventeur(s)
  • Garthwaite, Field J.
  • Clausen, David
  • Hovey, Pehr
  • Owens, Winston

Abrégé

Disclosed herein are systems and method for curating and distributing digital content; including: digital video, music, pictures, etc. For example, presented herein are systems and methods for providing a digital content program, including a plurality of continuously provided digital assets streamed over a digital content platform. Example embodiments include: (a) curating a plurality of assets; (b) selecting a subset of assets from the plurality of assets, based on similarity metrics between assets; and (c) ordering the subset of assets into a digital content program.

Classes IPC  ?

  • G06F 7/00 - Procédés ou dispositions pour le traitement de données en agissant sur l'ordre ou le contenu des données maniées
  • G06F 17/30 - Recherche documentaire; Structures de bases de données à cet effet

67.

ADELPHIC

      
Numéro de série 85561191
Statut Enregistrée
Date de dépôt 2012-03-06
Date d'enregistrement 2013-06-11
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ? 42 - Services scientifiques, technologiques et industriels, recherche et conception

Produits et services

Platform as a service (PAAS), featuring software that delivers targeted advertising content to mobile devices based on certain attributes of the mobile device user

68.

VINDICO

      
Numéro de série 77099691
Statut Enregistrée
Date de dépôt 2007-02-05
Date d'enregistrement 2008-10-28
Propriétaire VIANT TECHNOLOGY LLC ()
Classes de Nice  ? 35 - Publicité; Affaires commerciales

Produits et services

Business and advertising services, namely, tracking and reporting of advertisements and marketing efforts of others; services to determine the audience affected by advertisements [ ; distribution of advertisements for others; promoting the goods and services of others by preparing and placing advertisements electronically through a global computer network ]