Abstract

A monitor (10) for capturing audience research data from a computer (2 - 8) having AV presentation capability is attached to the computer by a connector (12). The connector (12) allows to download software stored in the monitor (10), The software watches AV signals played back by the computer and furnishes data the AV signals to the monitor (12). Optionally, or instead of the software, the data detectable on the connector (10) may be analyzed if they relate to AV signals played back.

IPC Classes  ?

• H04H 60/58 - Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups or of audio
• H04H 60/37 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• H04H 60/40 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast time
• H04H 20/31 - Arrangements for simultaneous broadcast of plural pieces of information by a single channel using in-band signals, e.g. subsonic or cue signal

Abstract

A method for monitoring the viewing of video content transmitted via a first wireless link (70) to a mobile terminal (200), in particular to a mobile telecommunication device, comprises the steps of: within the mobile terminal (200) automatically gathering information relating to the viewing of the video content; forwarding the gathered information to an interface (210) of the mobile terminal (200), the interface (210) allowing for sending data via a second wireless link (50); and transmitting the information to a data collection center (60) via the second wireless link (50). Therefore, the information is directly gathered within the mobile terminal (200), i. e. the integrity of the gathered data is not affected by the video display and audio playback means used. The transmission of the gathered information by means of a wireless link (50) allows for an instant (or short-term) analysis of the data at the data collection center. The monitored user (and therefore its viewing habits) are completely unaffected by the inventive monitoring method.

IPC Classes  ?

• H04H 60/35 - Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
• H04H 60/91 - Mobile communication networks
• H04H 60/29 - Arrangements for monitoring broadcast services or broadcast-related services