Klaviyo, Inc.

United States of America

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IPC Class
G06F 40/186 - Templates 9
G06Q 30/02 - MarketingPrice estimation or determinationFundraising 9
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1.

Automated Optimization of Electronic Forms

      
Application Number 18383945
Status Pending
Filing Date 2023-10-26
First Publication Date 2025-05-01
Owner Klaviyo, Inc (USA)
Inventor
  • Delbridge, Ian T.
  • Dinitz, Thomas
  • Kolluri, Uday
  • Rickarby, Charles
  • Shenkman, Nikita

Abstract

Apparatuses, methods, and systems for automated form generation are disclosed. One method includes receiving a request from a user to improve a user-provided form, selecting one or more automatically generated variations of the user-provided form, wherein the variations include at least a different content or a different behavior, testing the forms, comprising generating estimates of success rates of each of the forms, comprising adaptively selecting which of the forms to communicate to each of a plurality of sub-users during the testing based on previous interactions of the sub-users during past communication of the forms, identifying most successful of the forms based on sensed sub-user actions, focusing the testing on the most successful of the user-provided form and the generated variations of the user-provided form, and completing the testing based on a criteria.

IPC Classes  ?

2.

COMPUTER-IMPLEMENTED METHOD FOR SHAFT CLASSIFICATION OF AN ENTITY BASED ON WEBSITE CONTENT

      
Application Number 18888615
Status Pending
Filing Date 2024-09-18
First Publication Date 2025-03-27
Owner KLAVIYO, INC. (USA)
Inventor Willert, Zachary Lloyd Roth

Abstract

A computer-implemented method for classifying prohibited entities gathers text from the entity's website and applies a trained machine learning model to score at least one prohibited category for each entity based on the text gathered from the entity's website. In variations of the invention, each of a plurality of different prohibited categories are scored, and the entity is classified according to the category having the highest score. The machine learning model is trained through multiple stages using a comprehensive data set. Related computer systems are described.

IPC Classes  ?

3.

Text classification command line interface tool and related method

      
Application Number 18441797
Status Pending
Filing Date 2024-02-14
First Publication Date 2025-03-27
Owner KLAVIYO, INC. (USA)
Inventor
  • Willert, Zachary Lloyd Roth
  • Lustig, David James

Abstract

A text classification command line interface tool assists a user label a dataset. The command line interface tool comprises a plurality of top-level modules programmed and operable to assist a user to obtain the dataset from a file location, semi-automatically search and label select datapoints of the dataset, train a first label-assist model, compute confidence scores for each of the datapoints of the dataset, and review metrics. The command line interface tool is operable to assist a user to retrain the first label-assist model via reinforcement learning until accuracy is sufficient. The CLI tool can save and export the pre-processed labeled dataset. In embodiments, a production classifier is trained using the preprocessed dataset and operable to classify new datapoints in real time. Examples of datapoints to classify include without limitation entity websites. Examples of categories include, without limitation, SHAFT and cannabis-related categories. Related computer-implemented methods are also described.

IPC Classes  ?

  • G06F 16/335 - Filtering based on additional data, e.g. user or group profiles
  • G06F 9/451 - Execution arrangements for user interfaces
  • G06F 16/35 - ClusteringClassification
  • G06F 16/383 - Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content

4.

Detecting Changes in Customer (User) Behavior Using a Normalization Value

      
Application Number 18820462
Status Pending
Filing Date 2024-08-30
First Publication Date 2024-12-19
Owner Klaviyo, Inc (USA)
Inventor
  • Jacobson, Olof
  • Mehta, Harsh

Abstract

Apparatuses, methods, and systems for detecting changes in customer behavior are disclosed. One method includes detecting customer action data, receiving, by a marketing platform server, the customer action data over a period of time, determining, customer parameters including a mean, and a standard deviation of the customer action data, generating a normalization value when the standard deviation is detected to be less than a deviation threshold, calculating, by the marketing platform server, a value of deviation from expectation based at least on the mean, the normalization value, and a noise factor, calculating a current cumulative sum value of the customer action data based on a prior cumulative sum value and the value of the deviation from expectation, comparing the current cumulative sum value with a threshold, and generating an electronic communication for the merchant server when the current cumulative sum value satisfies a compared condition with the preselected threshold.

IPC Classes  ?

  • G06Q 30/0201 - Market modellingMarket analysisCollecting market data
  • G06Q 20/20 - Point-of-sale [POS] network systems
  • G06Q 30/0202 - Market predictions or forecasting for commercial activities

5.

Determining Winning Arms of A/B Electronic Communication Testing

      
Application Number 18539444
Status Pending
Filing Date 2023-12-14
First Publication Date 2024-11-28
Owner Klaviyo, Inc (USA)
Inventor Delbridge, Ian

Abstract

Apparatuses, methods, and systems for determining winning arms of electronic testing. One method includes obtaining historical data related to the testing, creating a histogram based on the historical data, the histogram including bins and weights, creating a distribution by computing concentration parameters of the distribution from the weights of the histogram, executing the testing, receiving new data collected based on the execution of the test, allocating the new data into same bins as the bins of the histogram of the historical data yielding a new data bin count, computing a posterior distribution comprising updating the distribution using the same bins and the new data bin counts and the concentration parameters of the distribution, inferring corresponding central tendencies of samplings of a metric distribution, constructing an overall utility distribution for each arms of the test, and determining a winning arm of the testing.

IPC Classes  ?

6.

Determining Winning Arms of A/B Electronic Communication Testing Using Resampling-Based Bayesian Nonparametrics

      
Application Number 18588109
Status Pending
Filing Date 2024-02-27
First Publication Date 2024-11-28
Owner Klaviyo, Inc (USA)
Inventor Delbridge, Ian

Abstract

Apparatuses, methods, and systems for determining winning arms of electronic testing. One method includes obtaining historical data values related to the A/B test of a user, storing the historical data values, determining a historical weight for the historical data values, receiving new data values from the plurality of computing devices collected based on recipient actions during execution of the A/B, constructing a Dirichlet distribution, inferring corresponding central tendencies of samplings of a metric distribution, wherein each central tendency of the corresponding central tendencies is determined by sampling the Dirichlet distribution, constructing an overall utility distribution for each arms of the A/B test by combining the central tendency of each sampling of the metric distribution with a corresponding sampling of a conversion probability distribution, determining a winning arm of the A/B testing by comparing the overall utility distribution of each arm with each other arm of the A/B test.

IPC Classes  ?

7.

METHOD AND SYSTEM FOR MULTI-CHANNEL CAMPAIGN GENERATION

      
Application Number 18324961
Status Pending
Filing Date 2023-05-27
First Publication Date 2024-11-28
Owner Klaviyo Inc. (USA)
Inventor
  • Dhingra, Sonal
  • Haddad, Paul
  • Keener, Noel
  • Rosenthal, James
  • Carrubba, Jack
  • Green, Moti
  • Perez, Kelvin

Abstract

Methods and systems for creating a multi-channel digital communication are disclosed. The multi-channel communication system can effectively create a second, interconnected communication based on a first communication. The system can duplicate and adjust content and settings of the second linked communication pursuant to requirements and parameters of the second communication. Furthermore, the system can assign a unique identification number to each communication to render coordinated management across multiple channels. The system can further retrieve data from the two individual communication databases and generate a combined comprehensive report for the multi-channel communication.

IPC Classes  ?

8.

METHOD AND SYSTEM FOR MULTI-CHANNEL CAMPAIGN MANAGEMENT

      
Application Number 18324962
Status Pending
Filing Date 2023-05-27
First Publication Date 2024-11-28
Owner Klaviyo Inc. (USA)
Inventor
  • Dhingra, Sonal
  • Haddad, Paul
  • Keener, Noel
  • Rosenthal, James
  • Carrubba, Jack
  • Green, Moti
  • Perez, Kelvin

Abstract

Methods and systems for generating and managing a multi-channel digital communication are disclosed. The multi-channel communication system can effectively create a second, interconnected communication based on a first communication. Furthermore, the system can duplicate, modify and adapt content and settings of the second linked communication. The multi-channel communication system can compile individual breakdown reports for the individual communications and can assemble a combined comprehensive report for the multi-channel communication. Additionally, the system can propose modifications and implement adjustments based on the engagement metrics of the combined report.

IPC Classes  ?

9.

METHOD AND SYSTEM FOR TEMPLATE RECONCILIATION

      
Application Number 18744604
Status Pending
Filing Date 2024-06-15
First Publication Date 2024-10-10
Owner Klaviyo, Inc (USA)
Inventor Bhatnagar, Shresth

Abstract

Methods and systems for improved and efficient template reconciliation are disclosed. By comparing the original template with the proposed modified template, the template management system can determine the minimally necessary modifications in a relational database to implement all changes and automatically generate scripts to update the template in a short amount of time. The present subject can improve computer and network efficiency by eliminating constant and in-between modifications of the template. It also saves computing resources by avoiding the complete deletion and replacement of a template in the relational database.

IPC Classes  ?

  • G06F 40/186 - Templates
  • G06F 16/21 - Design, administration or maintenance of databases
  • G06F 16/22 - IndexingData structures thereforStorage structures
  • G06F 16/28 - Databases characterised by their database models, e.g. relational or object models

10.

Controlling views of a website on a browser

      
Application Number 18128540
Grant Number 12216731
Status In Force
Filing Date 2023-03-30
First Publication Date 2024-10-03
Grant Date 2025-02-04
Owner Klaviyo, Inc (USA)
Inventor
  • Mormino, Noah
  • Darby, Jonathan
  • Mann, Bjorn

Abstract

Apparatuses, methods, and systems for controlling views of a website. One method includes generating selected variant data including data of the A view and data of the B view, providing the selected variant data including data of an A view or data of a B view to a state management library, generating, by the state management library, a UI (user interface) of a website based on the data of the A view data or the data of the B provided to the state management library, controlling displaying underlying data of a website view on a user browser based on the UI generated by the state management library, wherein the website view is generated by a front-end framework, wherein the front-end framework provides input to a website DOM which controls the website view on the user browser, and manipulating views of the website with the front-end framework based on the selected variant data.

IPC Classes  ?

  • G06F 16/954 - Navigation, e.g. using categorised browsing
  • G06F 16/958 - Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

11.

Guided Account Warming for Establishing Sending Reputations

      
Application Number 18674867
Status Pending
Filing Date 2024-05-26
First Publication Date 2024-09-19
Owner Klaviyo, Inc (USA)
Inventor
  • Blanchard, Thomas
  • Lawson, Michael T.
  • Schenker, Christopher
  • Zucker, Julian
  • Baker, Francis

Abstract

Apparatuses, methods, and systems for warming new accounts. One system includes a server electronically networked with a user and a plurality of recipients of an electronic mail campaign of the user, the server operating to obtain an initial contact list, check the initial contact list to determine that the initial contact list satisfies an initial set of engagement rules, generate an active contact list comprising modifying the initial contact list when the initial contact list does not satisfy the initial set of engagement rules, electronically send an electronic message campaign to the active contact list, analyze a success of the electronically sent campaign, and adaptively adjust the active contact list according to active engagement rules based on an evaluated success of the electronically sent campaign.

IPC Classes  ?

  • G06Q 30/0242 - Determining effectiveness of advertisements
  • H04L 51/42 - Mailbox-related aspects, e.g. synchronisation of mailboxes
  • H04L 51/48 - Message addressing, e.g. address format or anonymous messages, aliases

12.

Determining a Condition of Network Communication Between Servers by Detecting Changes in Sub-User Data

      
Application Number 18665835
Status Pending
Filing Date 2024-05-16
First Publication Date 2024-09-12
Owner Klaviyo, Inc (USA)
Inventor
  • Staszel, Lilia
  • Jacobson, Olof
  • Mehta, Harsh

Abstract

Apparatuses, methods, and systems for detecting changes in periodic sub-user behavior data for determining a condition of a network are disclosed. One method includes sensing the user data of sub-users, calculating a plurality of thresholds based on a size of the user data, calculating a rolling mean for each sub-period of a larger period, generating difference values based on comparing current sub-period values to corresponding sub-period rolling mean, accumulating a cumulative sum based the difference values, detecting an anomaly based on comparing the cumulative sum with the plurality of thresholds, detecting a condition of a state of communication between the user server and the platform server when the comparing of the cumulative sum with the plurality of threshold exceeds a condition detection threshold, and feeding the condition of the state of communication back to the user server when the condition is detected.

IPC Classes  ?

13.

METHOD AND SYSTEM FOR PERSONALIZED EMBEDDING SEARCH ENGINE

      
Application Number 18114888
Status Pending
Filing Date 2023-02-27
First Publication Date 2024-08-29
Owner Klaviyo Inc. (USA)
Inventor Galli, Michael

Abstract

Methods and systems for optimized large-scale semantic search and information retrieval are disclosed. Via comparing similarity scores between the search query and the resources, the personalized embedding-based search engine and system can select probable answers with the consideration of the query's intent and context. The resources can comprise all relevant content or customized content related to the searched site or domain. The system can apply custom score adjustments to the similarity scores. In addition, the system can partition and process a resource in a number of different manners to generate different resource vectors. Further, the search query can be an explicit query or an implied query that is inferred from the user's actions.

IPC Classes  ?

  • G06F 40/30 - Semantic analysis
  • G06F 16/9535 - Search customisation based on user profiles and personalisation
  • G06F 16/954 - Navigation, e.g. using categorised browsing

14.

Implicitly Annotating Textual Data in Conversational Messaging

      
Application Number 18626408
Status Pending
Filing Date 2024-04-04
First Publication Date 2024-08-22
Owner Klaviyo, Inc (USA)
Inventor
  • Xiao, David Yi
  • Kiri, Smit Anish
  • Liu, Tianxing
  • Koppes, Casey
  • Gralla, Gabriel
  • Corrington, Kaila
  • Gangadharan, Nithin
  • Joseph, Prisca Sara
  • Mercer, Iii, Robert Roosevelt
  • Guttenberger, Vera
  • Young, Andrew Cole

Abstract

Apparatuses, methods, and systems for automated testing and selection of multiple templates of a form. One method includes receiving, by a server, a first input text message from a user, displaying, by the server, the first input text message to an agent, displaying, by the server, a configurable menu of responses to the first input text message to the agent, receiving, by the server, a selection of one of the configurable menu of responses from the agent, facilitating, by the server, sending of the selected of one of the configurable menu of responses to the user, and associating and recording the selected one of the configurable menu of responses with the first input text message.

IPC Classes  ?

  • G06F 40/169 - Annotation, e.g. comment data or footnotes
  • G06F 3/0482 - Interaction with lists of selectable items, e.g. menus
  • G06Q 30/02 - MarketingPrice estimation or determinationFundraising

15.

Testing of Templates of Electronic Messages

      
Application Number 18111573
Status Pending
Filing Date 2023-02-19
First Publication Date 2024-08-22
Owner Klaviyo, Inc (USA)
Inventor
  • Austin, Woody T.
  • Hartmann, Nicholas
  • Leiva, Carola
  • Xu, Justin
  • Hamzah, Mohammad Suffian Bin
  • Sun, Xuemeng
  • Bhaip, Nikhil
  • Culp, Thomas

Abstract

Apparatuses, methods, and systems for testing templates of electronic messages. One method includes continuously sending, by a server, a main electronic message, wherein at least a content of the main electronic message is determined by a main message template, creating a plurality of test templates including at least an A template and a B template, initiating, by the server, testing of test electronic messages, wherein at least a content of one test electronic message is determined by the A template, and at least the content of another of the test electronic message is determined by the B template, wherein editing of the test electronic messages occurs simultaneous with the continuous sending of the main electronic message, and selecting, by the server, a winning template of the A template and the B template.

IPC Classes  ?

  • G06Q 30/015 - Providing customer assistance, e.g. assisting a customer within a business location or via helpdesk

16.

System and Method for Automatic Short Message Generation

      
Application Number 18534809
Status Pending
Filing Date 2023-12-11
First Publication Date 2024-07-25
Owner Klaviyo, Inc (USA)
Inventor
  • Natoli, Charles T.
  • Patel, Devin
  • Hadji, Sofiane
  • Korcia, Gal Gila
  • Vessella, Nick
  • Huselid, Robert
  • Piliero, Andrew
  • Mills, Tristan
  • Mehta, Harsh

Abstract

Apparatuses, methods, and systems for generating short messages for electronic messages of electronic marketing messages. One method includes receiving, by a server, information related to the electronic marketing message, receiving, by the server, a plurality of N short messages (text) generated based on the received information from a generative text engine model, reducing, by the server, the plurality of N short messages down to M short messages, displaying messages based on the M short messages to a merchant user, identifying merchant actions in response to the displaying of the messages based on the M short messages, and fine-tuning, by the server, the generative text engine model based on the identified merchant actions.

IPC Classes  ?

  • H04L 51/02 - User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail using automatic reactions or user delegation, e.g. automatic replies or chatbot-generated messages
  • G06Q 30/0201 - Market modellingMarket analysisCollecting market data
  • H04L 51/063 - Content adaptation, e.g. replacement of unsuitable content
  • H04L 51/212 - Monitoring or handling of messages using filtering or selective blocking

17.

System and method for automatic short message generation

      
Application Number 18099133
Grant Number 11909699
Status In Force
Filing Date 2023-01-19
First Publication Date 2024-02-20
Grant Date 2024-02-20
Owner Klaviyo, Inc (USA)
Inventor
  • Natoli, Charles T.
  • Patel, Devin
  • Hadji, Sofiane
  • Korcia, Gal Gila
  • Vessella, Nick
  • Huselid, Robert
  • Piliero, Andrew
  • Mills, Tristan
  • Mehta, Harsh

Abstract

Apparatuses, methods, and systems for generating short messages for electronic messages of electronic marketing messages. One method includes receiving, by a server, information related to the electronic marketing message, receiving, by the server, a plurality of N short messages (text) generated based on the received information from a generative text engine model, reducing, by the server, the plurality of N short messages down to M short messages, displaying messages based on the M short messages to a merchant user, identifying merchant actions in response to the displaying of the messages based on the M short messages, and fine-tuning, by the server, the generative text engine model based on the identified merchant actions.

IPC Classes  ?

  • G06Q 30/0251 - Targeted advertisements
  • H04L 51/02 - User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail using automatic reactions or user delegation, e.g. automatic replies or chatbot-generated messages
  • G06Q 30/0201 - Market modellingMarket analysisCollecting market data
  • H04L 51/212 - Monitoring or handling of messages using filtering or selective blocking
  • H04L 51/063 - Content adaptation, e.g. replacement of unsuitable content

18.

System and Method for Automatic Subject Line Generation

      
Application Number 17887425
Status Pending
Filing Date 2022-08-13
First Publication Date 2024-02-15
Owner Klaviyo, Inc (USA)
Inventor
  • Ekfeldt, Karl Alexander Philip
  • Fathelbab, Sarah
  • Freedman, Ezra
  • Villarreal, Joshua Edward
  • Yap, Royce Ze Yong

Abstract

Apparatuses, methods, and systems for generating subject lines for electronic messages of electronic campaigns. One method includes receiving, by a server, information related to the electronic campaign, preprocessing the received information, receiving a plurality of N subject lines generated based on the preprocess received information from a generative text engine model, reducing the N subject lines down to M subject lines, applying a fine-tuned enhancer model to enhance existing content for a selected one or more of the M subject lines, and displaying M subject lines with enhanced existing content to a merchant user. For an embodiment, reducing the N subject lines down to M subject lines includes filtering the N subject line to eliminate subject lines based on content, and generating similarity scores between each of the N subject lines and eliminating one or more subject lines based on a similarity with one or more other subject lines.

IPC Classes  ?

19.

METHOD AND SYSTEM FOR EXEMPLARY CAMPAIGN MESSAGE GENERATION

      
Application Number 17939985
Status Pending
Filing Date 2022-09-08
First Publication Date 2024-02-01
Owner Klaviyo Inc. (USA)
Inventor
  • Hadji, Sofiane
  • Fox, Christopher
  • Aurichio, Vinicius
  • Korcia, Gal
  • Natoli, Charlie
  • Dedrick, Christina

Abstract

Methods and systems for improved and efficient exemplary campaign message generation are disclosed. By automating the exemplary campaign message generation process, the system can improve the selection efficiency and quality of these messages, which can be used to inspire prospective campaign generators. Furthermore, the selected exemplary messages are dynamically diversified to meet the needs of different campaign generators.

IPC Classes  ?

  • G06Q 30/02 - MarketingPrice estimation or determinationFundraising

20.

METHOD AND SYSTEM FOR EXEMPLARY CAMPAIGN MESSAGE MANAGEMENT

      
Application Number 18372821
Status Pending
Filing Date 2023-09-26
First Publication Date 2024-02-01
Owner Klaviyo Inc. (USA)
Inventor
  • Hadji, Sofiane
  • Korcia, Gal
  • Natoli, Charlie
  • Aurichio, Vinicius
  • Piliero, Andrew
  • Patel, Devin

Abstract

Methods and systems for improved and efficient campaign message management are disclosed. Via an automated process, the system can generate, classify and sort a browsable collection of diverse, high-performing campaign messages, e.g., emails and SMS messages. Such messages can prompt a prospective campaign generator to create quality content for his/her own campaigns. Furthermore, varied and relevant exemplary campaigns can be shown to different users in response to his/her unique needs or expressed interests.

IPC Classes  ?

21.

Method and system for campaign message classification

      
Application Number 17951086
Grant Number 12039576
Status In Force
Filing Date 2022-09-22
First Publication Date 2024-02-01
Grant Date 2024-07-16
Owner Klaviyo Inc. (USA)
Inventor
  • Delbridge, Ian
  • Hadji, Sofiane
  • Korcia, Gal
  • Natoli, Charlie

Abstract

Methods and systems for improved and efficient campaign message classification are disclosed. By automating the campaign message classification process, the system can improve efficiency in categorizing and managing campaign messages. The system can predict a message's type or characteristics via an ensemble model that comprises one or more logic-rule model(s) and machine learning language model(s). The ensemble model can process various data and predict a message's type or characteristics based on an aggregated prediction mechanism.

IPC Classes  ?

22.

Determining winning arms of A/B electronic communication testing for a metric using historical data and histogram-based bayesian inference

      
Application Number 18201644
Grant Number 11887149
Status In Force
Filing Date 2023-05-24
First Publication Date 2024-01-30
Grant Date 2024-01-30
Owner Klaviyo, Inc (USA)
Inventor Delbridge, Ian

Abstract

Apparatuses, methods, and systems for determining winning arms of electronic testing. One method includes obtaining historical data related to the testing, creating a histogram based on the historical data, the histogram including bins and weights, creating a distribution by computing concentration parameters of the distribution from the weights of the histogram, executing the testing, receiving new data collected based on the execution of the test, allocating the new data into same bins as the bins of the histogram of the historical data yielding a new data bin count, computing a posterior distribution comprising updating the distribution using the same bins and the new data bin counts and the concentration parameters of the distribution in closed form vie conjugate prior formulae, inferring corresponding central tendencies of samplings of a metric distribution, constructing an overall utility distribution for each arms of the test, and determining a winning arm of the testing.

IPC Classes  ?

23.

Implicitly Associating User Intents to Agent Selected Responses

      
Application Number 18223250
Status Pending
Filing Date 2023-07-18
First Publication Date 2023-12-21
Owner Klaviyo, Inc (USA)
Inventor
  • Mercer, Iii, Robert Roosevelt
  • Guttenberger, Vera
  • Koppes, Casey
  • Gralla, Gabriel
  • Corrington, Kaila
  • Gangadharan, Nithin
  • Joseph, Prisca Sara
  • Young, Andrew Cole
  • Xiao, David Yi
  • Kiri, Smit Anish
  • Liu, Tianxing
  • Leblebici, Sanem

Abstract

Apparatuses, methods, and systems for implicitly associating user intents to agent selected responses. One method includes receiving, by a server, a first input text message from a user, displaying, by the server, the first input text message to an agent, receiving, by the server, a first response to the first input text message from the agent, computing a first intent with the first input text message, prompting, by the server, the agent whether to associate the first response with the computed first intent of the first input text message, and recording the first response with the computed first intent of the first input message when the agent indicates an association between the first response with the computed first intent of the first input message.

IPC Classes  ?

  • G06F 40/35 - Discourse or dialogue representation
  • G06F 40/40 - Processing or translation of natural language
  • G06F 40/166 - Editing, e.g. inserting or deleting
  • G06Q 30/02 - MarketingPrice estimation or determinationFundraising

24.

Implicitly annotating textual data in conversational messaging

      
Application Number 18103571
Grant Number 11989502
Status In Force
Filing Date 2023-01-31
First Publication Date 2023-12-21
Grant Date 2024-05-21
Owner Klaviyo, Inc (USA)
Inventor
  • Xiao, David Yi
  • Kiri, Smit Anish
  • Liu, Tianxing
  • Koppes, Casey
  • Gralla, Gabriel
  • Corrington, Kaila
  • Gangadharan, Nithin
  • Joseph, Prisca Sara
  • Mercer, Iii, Robert Roosevelt
  • Guttenberger, Vera
  • Young, Andrew Cole

Abstract

Apparatuses, methods, and systems for implicitly annotating textual data in conversational messaging are disclosed. One method includes receiving, by a server, a first input text message from a user (customer), displaying, by the server, the first input text message to an agent (merchant), displaying, by the server, a configurable menu of responses to the first input text message to the agent (merchant), receiving, by the server, a selection of one of the configurable menu of responses from the agent (merchant), facilitating, by the server, sending of the selected of one of the configurable menu of responses to the user (customer); and associating and recording the selected one of the configurable menu of responses with the first input text message.

IPC Classes  ?

  • G06Q 30/02 - MarketingPrice estimation or determinationFundraising
  • G06F 3/0482 - Interaction with lists of selectable items, e.g. menus
  • G06F 40/169 - Annotation, e.g. comment data or footnotes

25.

Assigning Mobile Message Recipients to Templates of a Mobile Message for Automated Testing of the Templates

      
Application Number 17976823
Status Pending
Filing Date 2022-10-30
First Publication Date 2023-12-21
Owner Klaviyo, Inc (USA)
Inventor
  • Lawson, Michael T.
  • Austin, Woody
  • Hangartner, Ally
  • Leiva, Carola
  • Hartmann, Nicholas
  • Culp, Thomas
  • Xu, Justin
  • Ebling, Maritza

Abstract

Apparatuses, methods, and systems for assigning mobile message recipients to templates of a mobile message. One method includes generating at least a first template of the mobile message and a second template of the mobile message, each of the first template and the second template having at least a different content or a different send time, determining information associated with the mobile message, identifying and sending guidance for a marketing manager based on the information associated with the mobile message, receiving user-selected configurations from the marketing manager in response to the guidance, and assigning a first group of mobile message recipients to the first template of the mobile message and a second respective group of mobile message recipients to the second template of the mobile message, wherein the assigning is based on the information associated with the mobile message and the user-selected configurations received from the marketing manager.

IPC Classes  ?

  • H04W 4/14 - Short messaging services, e.g. short message service [SMS] or unstructured supplementary service data [USSD]
  • H04W 4/021 - Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
  • G06F 40/186 - Templates
  • G06Q 30/02 - MarketingPrice estimation or determinationFundraising

26.

Automated Testing of Templates of a Mobile Message

      
Application Number 18238498
Status Pending
Filing Date 2023-08-27
First Publication Date 2023-12-21
Owner Klaviyo, Inc (USA)
Inventor
  • Lawson, Michael T.
  • Austin, Woody
  • Hangartner, Ally
  • Leiva, Carola
  • Hartmann, Nicholas
  • Culp, Thomas
  • Xu, Justin
  • Ebling, Maritza

Abstract

Apparatuses, methods, and systems for automated testing of templates of a mobile message. One method includes generating at least a first template of the mobile message and a second template of the mobile message, each of the first template and the second template having at least a different content or a different send time, assigning a respective group of mobile message recipients to the first template of the mobile message and the second template of the mobile message, determining automatically whether the first template of the mobile message has a statistical advantage over the second template of the mobile message through testing, and sending the mobile message of the first template to a remainder of the planned mobile message recipients when the first template of the mobile message is determined to have the statistical advantage over the second template of the mobile message.

IPC Classes  ?

27.

Guided account warming for establishing sending reputations

      
Application Number 18225135
Grant Number 12026742
Status In Force
Filing Date 2023-07-23
First Publication Date 2023-11-23
Grant Date 2024-07-02
Owner Klaviyo, Inc (USA)
Inventor
  • Blanchard, Thomas
  • Lawson, Michael T.
  • Schenker, Christopher
  • Zucker, Julian
  • Baker, Francis

Abstract

Apparatuses, methods, and systems for warming new accounts. One system includes a server electronically networked with a user and a plurality of recipients of an electronic mail campaign of the user, the server operating to obtain an initial contact list, check the initial contact list to determine that the initial contact list satisfies an initial set of engagement rules, generate an active contact list comprising modifying the initial contact list when the initial contact list does not satisfy the initial set of engagement rules, electronically send an electronic message campaign to the active contact list, analyze a success of the electronically sent campaign, and adaptively adjust the active contact list according to active engagement rules based on an evaluated success of the electronically sent campaign.

IPC Classes  ?

  • G06Q 30/02 - MarketingPrice estimation or determinationFundraising
  • G06Q 30/0242 - Determining effectiveness of advertisements
  • H04L 51/42 - Mailbox-related aspects, e.g. synchronisation of mailboxes
  • H04L 51/48 - Message addressing, e.g. address format or anonymous messages, aliases

28.

Method and system for template reconciliation

      
Application Number 17745875
Grant Number 12050861
Status In Force
Filing Date 2022-05-17
First Publication Date 2023-11-23
Grant Date 2024-07-30
Owner Klaviyo Inc. (USA)
Inventor Bhatnagar, Shresth

Abstract

Methods and systems for improved and efficient template reconciliation are disclosed. By comparing the original template with the proposed modified template, the template management system can determine the minimally necessary modifications in a relational database to implement all changes and automatically generate scripts to update the template in a short amount of time. The present subject can improve computer and network efficiency by eliminating constant and in-between modifications of the template. It also saves computing resources by avoiding the complete deletion and replacement of a template in the relational database.

IPC Classes  ?

  • G06F 40/186 - Templates
  • G06F 16/21 - Design, administration or maintenance of databases
  • G06F 16/22 - IndexingData structures thereforStorage structures
  • G06F 16/28 - Databases characterised by their database models, e.g. relational or object models

29.

Method and system for exemplary campaign message management

      
Application Number 17974530
Grant Number 11810157
Status In Force
Filing Date 2022-10-27
First Publication Date 2023-11-07
Grant Date 2023-11-07
Owner Klaviyo, Inc. (USA)
Inventor
  • Hadji, Sofiane
  • Korcia, Gal
  • Natoli, Charlie
  • Aurichio, Vinicius
  • Piliero, Andrew
  • Patel, Devin

Abstract

Methods and systems for improved and efficient campaign message management are disclosed. Via an automated process, the system can generate, classify and sort a browsable collection of diverse, high-performing campaign messages, e.g., emails and SMS messages. Such messages can prompt a prospective campaign generator to create quality content for his/her own campaigns. Furthermore, varied and relevant exemplary campaigns can be shown to different users in response to his/her unique needs or expressed interests.

IPC Classes  ?

30.

Automated testing of templates of a mobile message

      
Application Number 17858218
Grant Number 11783122
Status In Force
Filing Date 2022-07-06
First Publication Date 2023-10-10
Grant Date 2023-10-10
Owner Klaviyo, Inc. (USA)
Inventor
  • Lawson, Michael T.
  • Austin, Woody
  • Hangartner, Ally
  • Leiva, Carola
  • Hartmann, Nicholas
  • Culp, Thomas
  • Xu, Justin
  • Ebling, Maritza

Abstract

Apparatuses, methods, and systems for automated testing of templates of a mobile message. One method includes generating at least a first template of the mobile message and a second template of the mobile message, each of the first template and the second template having at least a different content or a different send time, assigning a respective group of mobile message recipients to the first template of the mobile message and the second template of the mobile message, determining automatically whether the first template of the mobile message has a statistical advantage over the second template of the mobile message through testing, and sending the mobile message of the first template to a remainder of the planned mobile message recipients when the first template of the mobile message is determined to have the statistical advantage over the second template of the mobile message.

IPC Classes  ?

31.

Detecting Changes in Customer (User) Behavior Using a Modified Noise Factor

      
Application Number 17860254
Status Pending
Filing Date 2022-07-08
First Publication Date 2023-08-24
Owner Klaviyo, Inc (USA)
Inventor
  • Jacobson, Olof
  • Mehta, Harsh

Abstract

Apparatuses, methods, and systems for detecting changes in customer behavior are disclosed. One method includes detecting customer action data, receiving the customer action data over a period of time, determining customer parameters including a mean, and a standard deviation of the customer action data, determining a modified noise factor based on the value of the customer action data, to make the change detection system more sensitive to certain values, calculating a value of deviation from expectation based at least on the mean, the standard deviation, and the modified noise factor, calculating a current cumulative sum value of the customer action data based on a prior cumulative sum value and the value of the deviation from expectation, comparing the current cumulative sum value with a preselected threshold, and generating an informative electronic communication when the current cumulative sum value satisfies a compared condition with the preselected threshold.

IPC Classes  ?

  • G06Q 30/02 - MarketingPrice estimation or determinationFundraising

32.

Detecting changes in customer (user) behavior using a normalization value

      
Application Number 17860277
Grant Number 12112343
Status In Force
Filing Date 2022-07-08
First Publication Date 2023-08-24
Grant Date 2024-10-08
Owner Klaviyo, Inc. (USA)
Inventor
  • Jacobson, Olof
  • Mehta, Harsh

Abstract

Apparatuses, methods, and systems for detecting changes in customer behavior are disclosed. One method includes detecting customer action data, receiving, by a marketing platform server, the customer action data over a period of time, determining, customer parameters including a mean, and a standard deviation of the customer action data, generating a normalization value when the standard deviation is detected to be less than a deviation threshold, calculating, by the marketing platform server, a value of deviation from expectation based at least on the mean, the normalization value, and a noise factor, calculating a current cumulative sum value of the customer action data based on a prior cumulative sum value and the value of the deviation from expectation, comparing the current cumulative sum value with a threshold, and generating an electronic communication for the merchant server when the current cumulative sum value satisfies a compared condition with the preselected threshold.

IPC Classes  ?

  • G06Q 30/0201 - Market modellingMarket analysisCollecting market data
  • G06Q 20/20 - Point-of-sale [POS] network systems
  • G06Q 30/0202 - Market predictions or forecasting for commercial activities

33.

OWN YOUR DATA. OWN YOUR GROWTH.

      
Application Number 1716608
Status Registered
Filing Date 2022-11-09
Registration Date 2022-11-09
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email marketing, SMS and text message marketing, social media marketing, internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights. Providing an online non-downloadable software for marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, for email marketing, SMS and text message marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources.

34.

Method and System for Conflict Resolution in Multi-User Document Collaboration

      
Application Number 17538656
Status Pending
Filing Date 2021-11-30
First Publication Date 2023-02-09
Owner Klaviyo, Inc (USA)
Inventor
  • Shenkman, Nikita
  • Kezerashvili, Daniel
  • Bhatnagar, Shresth

Abstract

Methods and systems for implementing a conflict resolution process in real-time editing of an online document by multiple users are provided. By adopting a multi-user conflict ID, the system can determine whether an editing conflict exists between two users' modifications of the same document. It can further generate a corresponding conflict resolution action based on a resolution model and synchronize multi-user modifications via serialization data. By enabling multiple users to collaboratively edit one document, e.g., an email, the present methods and systems can effectively optimize the workflow and efficiency of a team.

IPC Classes  ?

35.

Guided account warming for establishing sending reputations

      
Application Number 17590880
Grant Number 11756073
Status In Force
Filing Date 2022-02-02
First Publication Date 2023-02-02
Grant Date 2023-09-12
Owner
  • Klaviyo, Inc. (USA)
  • XIssue (Morocco)
Inventor
  • Blanchard, Thomas
  • Lawson, Michael T.
  • Schenker, Christopher
  • Zucker, Julian
  • Baker, Francis

Abstract

Apparatuses, methods, and systems for warming new accounts. One system includes a server electronically networked with a user and a plurality of recipients of an electronic mail campaign of the user, the server operating to obtain an initial contact list, check the initial contact list to determine that the initial contact list satisfies an initial set of engagement rules, generate an active contact list comprising modifying the initial contact list when the initial contact list does not satisfy the initial set of engagement rules, electronically send an electronic message campaign to the active contact list, analyze a success of the electronically sent campaign, and adaptively adjust the active contact list according to active engagement rules based on an evaluated success of the electronically sent campaign.

IPC Classes  ?

  • G06Q 30/02 - MarketingPrice estimation or determinationFundraising
  • G06Q 30/0242 - Determining effectiveness of advertisements
  • H04L 51/42 - Mailbox-related aspects, e.g. synchronisation of mailboxes
  • H04L 51/48 - Message addressing, e.g. address format or anonymous messages, aliases

36.

DYNAMIC ITERATION OF GROUPED COMPONENTS IN A TEMPLATE

      
Application Number 17839380
Status Pending
Filing Date 2022-06-13
First Publication Date 2023-01-05
Owner Klaviyo Inc. (USA)
Inventor
  • Bhatnagar, Shresth
  • Kezerashvili, Daniel
  • Shenkman, Nikita

Abstract

Methods and systems for improved template compilation are disclosed. The system can enable repeating the content of grouped components for each entry in a designated data array from a custom database. With the same design style, each of the iterated components can contain individually different content based on the custom variables in the array. The system can improve efficiency in creating the customized email template. Furthermore, by relying on the custom databases, the system can optimize the template customization process to create personalized templates that match the customer's interests as wells as the business's goals.

IPC Classes  ?

37.

Miscellaneous Design

      
Application Number 1706077
Status Registered
Filing Date 2022-08-15
Registration Date 2022-08-15
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 09 - Scientific and electric apparatus and instruments
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing. Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email marketing, SMS and text message marketing, social media marketing, internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights. Providing online non-downloadable platform software for marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, namely, email marketing, SMS and text message marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources.

38.

Universal content for email template

      
Application Number 17839357
Grant Number 12159102
Status In Force
Filing Date 2022-06-13
First Publication Date 2022-12-29
Grant Date 2024-12-03
Owner Klaviyo Inc. (USA)
Inventor
  • Bhatnagar, Shresth
  • Kezerashvili, Daniel
  • Shenkman, Nikita

Abstract

Methods and systems for optimized template data management are disclosed. By enabling direct access to the shared universal content data, the template management system can replicate the selected universal content either within one template or across several templates. Furthermore, the universal content can be a section that comprise sub-components or a block that comprises subblocks. The present subject matter can improve computer and network efficiency by eliminating duplicative universal content data.

IPC Classes  ?

  • G06F 40/186 - Templates
  • G06F 16/955 - Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
  • G06F 40/166 - Editing, e.g. inserting or deleting

39.

Automated Testing of Forms

      
Application Number 17527761
Status Pending
Filing Date 2021-11-16
First Publication Date 2022-12-29
Owner Klaviyo, Inc (USA)
Inventor
  • Lawson, Michael T.
  • Hangartner, Ally
  • Ebling, Maritza
  • Aurichio, Vinicius

Abstract

Apparatuses, methods, and systems for automated testing and selection of multiple templates of a form. One method includes generating, by a server, at least a first template of the form and a second template of the form, each of the first template and the second template having at least a different content or a different behavior, assigning, by the server, a respective group of site visitors to the first template of the form and the second template of the form, wherein the assigning is random, and determining automatically, by the server, whether the first template of the form has a statistical advantage over the second template of the form. For an embodiment, automatically determining the statistical advantage includes collecting test data, generating estimates of success rates for the first template and the second template.

IPC Classes  ?

  • G06Q 30/02 - MarketingPrice estimation or determinationFundraising

40.

klaviyo

      
Application Number 1683636
Status Registered
Filing Date 2022-08-15
Registration Date 2022-08-15
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 09 - Scientific and electric apparatus and instruments
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing. Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email marketing, SMS and text message marketing, social media marketing, internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights. Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, by providing an online non-downloadable software platform providing email marketing, SMS and text message marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources.

41.

K

      
Application Number 223172900
Status Registered
Filing Date 2022-08-15
Registration Date 2024-12-20
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 09 - Scientific and electric apparatus and instruments
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

(1) Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing. (1) Marketing the goods and services of others and facilitating the marketing of the goods and services of others, via email marketing, SMS and text message marketing, social media marketing, internet content in the nature of online digital marketing campaigns, and providing online direct marketing through electronic communications networks, and by providing business market data analysis services and providing customized customer communication programs to obtain consumer insights. (2) Providing online non-downloadable platform software for marketing the goods and services of others and facilitating the marketing of the goods and services of others, namely, email marketing, SMS and text message marketing, social media marketing, marketing through internet content and electronic channels of communication in the nature of digital marketing campaigns, and providing customer and market data analysis services, customization of communications in the field of marketing, and integration of online marketing programs with third party applications and data sources.

42.

K KLAVIYO

      
Application Number 221001800
Status Registered
Filing Date 2022-08-15
Registration Date 2024-12-20
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 09 - Scientific and electric apparatus and instruments
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

(1) Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing (1) Marketing the goods and services of others and facilitating the marketing of the goods and services of others, via email marketing, SMS and text message marketing, social media marketing, internet content in the nature of online digital marketing campaigns, and providing online direct marketing through electronic communications networks, and by providing business market data analysis services and providing customized customer communication programs to obtain consumer insights (2) Marketing the goods and services of others and facilitating the marketing of the goods and services of others, by providing an online non-downloadable software platform providing email marketing, SMS and text message marketing, social media marketing, marketing through internet content and electronic channels of communication in the nature of digital marketing campaigns, and providing customer and market data analysis services, customization of communications in the field of marketing, and integration of online marketing programs with third party applications and data sources.

43.

CUSTOMER-FIRST DATA

      
Application Number 1653721
Status Registered
Filing Date 2022-02-07
Registration Date 2022-02-07
Owner Klaviyo, Inc. (USA)
NICE Classes  ? 35 - Advertising and business services

Goods & Services

Providing business data analysis services and customized communication programs to obtain consumer insights.

44.

KLAVIYO

      
Serial Number 97279762
Status Pending
Filing Date 2022-02-23
Owner Klaviyo, Inc. ()
NICE Classes  ? 09 - Scientific and electric apparatus and instruments

Goods & Services

Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing

45.

Miscellaneous Design

      
Serial Number 97977274
Status Registered
Filing Date 2022-02-23
Registration Date 2024-03-12
Owner Klaviyo, Inc. ()
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and services of others and facilitating the marketing of the goods and services of others via email marketing, SMS and text message marketing, social media marketing, providing internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights Providing an online non-downloadable software platform for marketing the goods and services of others and facilitating the marketing of the goods and services of others via email marketing, SMS and text message marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources

46.

KLAVIYO

      
Serial Number 97977273
Status Registered
Filing Date 2022-02-23
Registration Date 2024-03-12
Owner Klaviyo, Inc. ()
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and services of others and facilitating the marketing of the goods and services of others via email marketing, SMS and text message marketing, social media marketing, providing internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights Providing an online non-downloadable software platform for marketing the goods and services of others and facilitating the marketing of the goods and services of others via email marketing, SMS and text message marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources

47.

Miscellaneous Design

      
Serial Number 97279763
Status Pending
Filing Date 2022-02-23
Owner Klaviyo, Inc. ()
NICE Classes  ? 09 - Scientific and electric apparatus and instruments

Goods & Services

Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing

48.

Miscellaneous Design

      
Application Number 1625367
Status Registered
Filing Date 2021-09-22
Registration Date 2021-09-22
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 09 - Scientific and electric apparatus and instruments
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing. Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email marketing, SMS and text message marketing, social media marketing, internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights. Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, by providing an online non-downloadable software platform providing email marketing, SMS and text message marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources.

49.

KLAVIYO

      
Application Number 1623530
Status Registered
Filing Date 2021-09-22
Registration Date 2021-09-22
Owner Klaviyo, Inc. (USA)
NICE Classes  ? 09 - Scientific and electric apparatus and instruments

Goods & Services

Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing.

50.

Rhombus with two arch cutouts

      
Application Number 214652500
Status Registered
Filing Date 2021-09-22
Registration Date 2024-08-16
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 09 - Scientific and electric apparatus and instruments
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

(1) Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing. (1) Marketing the goods and services of others, and facilitating the marketing of the goods and/or services of others, via email marketing, SMS and text message marketing, social media marketing, internet content in the nature of online marketing campaigns, and providing online marketing for the goods and services of others through electronic channels of communication in the nature of push notifications, and by providing business data analysis services related to digital marketing and customized communication programs for others in the nature of email marketing, SMS marketing, push notifications, and reviews, to obtain consumer insights. (2) Providing an online non-downloadable software platform for marketing the goods and services of others, and facilitating the marketing of the goods and services of others via email marketing, SMS and text message marketing, social media marketing, marketing through internet content in the nature of online marketing campaigns and electronic channels of communication in the nature of push notifications, and providing business data analysis services related to digital marketing, customization of communications in the field of marketing, and integration of third-party applications and platforms for the purposes of generating targeted messaging and advertisements to customers.

51.

KLAVIYO

      
Application Number 214508500
Status Registered
Filing Date 2021-09-22
Registration Date 2023-06-21
Owner Klaviyo, Inc. (USA)
NICE Classes  ? 09 - Scientific and electric apparatus and instruments

Goods & Services

(1) Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing.

52.

KLAVIYO

      
Serial Number 90610488
Status Registered
Filing Date 2021-03-29
Registration Date 2024-05-07
Owner Klaviyo, Inc. ()
NICE Classes  ? 09 - Scientific and electric apparatus and instruments

Goods & Services

Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing

53.

Miscellaneous Design

      
Serial Number 90610496
Status Pending
Filing Date 2021-03-29
Owner Klaviyo, Inc. ()
NICE Classes  ?
  • 09 - Scientific and electric apparatus and instruments
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Downloadable computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email marketing, SMS and text message marketing, social media marketing, internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, by providing an online non-downloadable software platform providing email marketing, SMS and text message marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources

54.

OWNED MARKETING

      
Application Number 1540189
Status Registered
Filing Date 2020-04-05
Registration Date 2020-04-05
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email communications, social media communications, SMS and text message communications, internet content in the nature of online communications, and through other electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights. Providing an online non-downloadable software platform for facilitating the marketing of the goods and/or services of others via email communications, social media communications, communications through internet content, SMS and text message communications, and other electronic channels of communication, and for providing data analysis services, customization of communications, and integration with other applications and data sources.

55.

KLAVIYO

      
Application Number 1495930
Status Registered
Filing Date 2019-05-01
Registration Date 2019-05-01
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email marketing, social media marketing, internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights; marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via SMS and text message marketing, and by providing business data analysis services and customized communication programs to obtain consumer insights. Provision of an online non-downloadable software platform for providing email marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources, for the purpose of marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others; providing an online non-downloadable software platform for facilitating the marketing of the goods and/or services of others, with said software platform being used for SMS and text message marketing, data analysis, customization of communications, and integration with other applications and data sources.

56.

OWNED MARKETING

      
Serial Number 88643328
Status Registered
Filing Date 2019-10-04
Registration Date 2023-04-04
Owner Klaviyo, Inc. ()
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email communications, social media communications, SMS and text message communications, internet content in the nature of online communications, and through other electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights Providing an online non-downloadable software platform for facilitating the marketing of the goods and/or services of others via email communications, social media communications, communications through internet content, SMS and text message communications, and other electronic channels of communication, and for providing data analysis services, customization of communications, and integration with other applications and data sources

57.

KLAVIYO

      
Application Number 1473094
Status Registered
Filing Date 2019-05-01
Registration Date 2019-05-01
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via SMS and text message marketing, and by providing business data analysis services and customized communication programs to obtain consumer insights. Providing an online non-downloadable software platform for facilitating the marketing of the goods and/or services of others, with said software platform being used for SMS and text message marketing, data analysis, customization of communications, and integration with other applications and data sources.

58.

KLAVIYO

      
Application Number 196006200
Status Registered
Filing Date 2019-04-30
Registration Date 2024-11-22
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

(1) Marketing the goods and services of others by facilitating the marketing of internet content through online marketing through the Internet and global computer networks; Marketing the goods and services of other, by providing business data analysis being the interpretation and analysis of market research and consumer data and statistics as well as the interpretation and analysis of market study data in order to provide customized communication programs to obtain consumer insights; providing business marketing information for others; marketing analysis and research services (2) Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via SMS and text message marketing (3) Providing online non-downloadable software for email marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources for marketing the goods and services of others, and facilitating the marketing of the goods and services of others (4) Providing online non-downloadable software to facilitate SMS and text message marketing for marketing the goods and services of others, and facilitating the marketing of the goods and services of others

59.

KLAVIYO

      
Serial Number 88176378
Status Registered
Filing Date 2018-10-31
Registration Date 2020-04-14
Owner Klaviyo, Inc. ()
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via SMS and text message marketing, and by providing business data analysis services and customized communication programs to obtain consumer insights Providing an online non-downloadable software platform for facilitating the marketing of the goods and/or services of others, with said software platform being used for SMS and text message marketing, data analysis, customization of communications, and integration with other applications and data sources

60.

KLAVIYO

      
Application Number 1381048
Status Registered
Filing Date 2017-07-19
Registration Date 2017-07-19
Owner Klaviyo, Inc. (USA)
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email marketing, social media marketing, internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights. Provision of an online non-downloadable software platform providing email marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources, for the purpose of marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others.

61.

KLAVIYO

      
Serial Number 87307577
Status Registered
Filing Date 2017-01-19
Registration Date 2017-11-21
Owner Klaviyo, Inc. ()
NICE Classes  ?
  • 35 - Advertising and business services
  • 42 - Scientific, technological and industrial services, research and design

Goods & Services

Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, via email marketing, social media marketing, internet content in the nature of online marketing, and providing online marketing through electronic channels of communication, and by providing business data analysis services and customized communication programs to obtain consumer insights Marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others, by providing an online non-downloadable software platform providing email marketing, social media marketing, marketing through internet content and electronic channels of communication, and providing data analysis services, customization of communications, and integration with other applications and data sources